🕵️ Are You Ready to Spy on Your Competitors?

​Smart Scout is making it unbelievably easy to not only spy on your competitors but also leverage that data to make game-changing decisions for your brand.

With their Pricing Intelligence feature, you unlock never-before-seen data from your competitors. You can then leverage this data and instantly tweak your pricing strategy on your listings to capture more market share WHILE maintaining your profit margin. The key is to move fast when your competitors aren’t paying attention.

They even show you how pricing changes affect your overall market share and whether or not your latest deals and coupons were worth it.

Basically, it’s a system upgrade for your business. To be honest, it’s your unfair advantage going forward.

It gets better. Right now, Smart Scout is offering my readers an exclusive 25% discount if you sign up here and use the code AMAZONINSIDERS.

What are you waiting for?

🛠️ 5 Solutions Worth Checking Out

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🛡️ NEGATIVE REVIEWS ARE DEATH BY 1000 CUTS - Every negative review chips away at your credibility, rating, and income. One or two might not kill your listing, but over time, the cuts add up, dragging down your star rating, tanking conversions, and bleeding sales you’ll never get back. eCom Triage removes 5–10% of your Amazon negative product reviews using 100% ToS-compliant methods. No setup fees. No risk. You only pay $225 per review successfully removed.

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🚀 This Week's Amazon Hack: Blue Pill or Red Pill?

Amazon has given you a choice. Stick with your brand story carousel or make the switch to "Shoppable Collections." No, you can't have it all!

Historically, all brands had something like this in their brand story section of their A+ section:

It's "brand story" focused and light when it comes to actually shopping. Is it really a surprise that Amazon said "screw that nonsense" and has given you the ability to SELL MORE?

Of course not. If this surprises you, get with the program.

Now, you can change out this section to include shopping links to your other products. Here is an example:

The idea is obviously to increase clicks, which results in more sales. Or so you hope. I only say that because I don't want you reading this and thinking this is some sort of guarantee. The reality is that you will need to find the perfect balance between telling your brand story and asking people to buy. And the only way to do that is to start experimenting.

Head on over to your A+ Content Manager to see if the option is there to update your A+ Brand Story with this new module. Experiment away and track EVERYTHING.

🔥 Hot Amazon Seller News: Tariffs Explained

This went viral on LinkedIn, so I'm going to share it here.

I'm seeing copious amounts of tariff misinformation floating around on social media. Way too many people are getting confused and looking for answers.
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May this be a resource for you to use and share with your network.
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Let's go down memory lane...
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📅 Historically, the 2025 Trump tariffs on Chinese goods totaled 54%. This was broken out by 34% reciprocal tariffs and 20% fentanyl tariff.
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Then Trump and Xi met.

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Overnight, we saw the fentanyl tariff reduced from 20% to 10%.
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But that's not all. The 34% reciprocal tariff has been reduced to 10% as well. This will remain in effect until November 10, 2026.
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This is where the 20% is coming from.
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💡 Now, time for some napkin math.
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Let's say you source air diffusers from China and have a huge ocean container about to arrive at the port of Long Beach.
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➕ You will pay a 10% reciprocal tariff, a 10% fentanyl tariff, a 25% Section 301 duty from 2018, and a 6% general duty, which is called "Most Favored Nation Duty Rate" (this is the duty that has always existed, way before Trump).
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The key here is to ALWAYS factor in the 2018 Section 301 duty rates and the MFN duty rate. To be sure, you need to reach out to your freight forwarder and get confirmation because some types of air diffusers are exempt from Section 301 tariffs.
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I hope this helps you nail your math and not be confused anymore!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

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