📈 Your Amazon Ads Are Profitable. But Are They Actually Growing Your Business?

I'll be honest. Most PPC tools I've seen optimize for one thing: hitting your target ACOS. Sounds good until you realize your ad spend flatlined, your rankings dropped, and total sales barely moved. You hit the metric, but you didn't grow.

That's exactly why Astra caught my attention. The founders used this platform to scale their own Amazon brands from $15 million to $35 million in six months. They weren't looking to build another bid optimizer; they needed a system that actually grows businesses.

Here's what makes Astra different:

✅ Built by Operators, For Operators: The founding team used Astra to 2x their own brands in six months. This isn't software built by engineers guessing what sellers need; it's built by people who've lived the problem.

✅ Handles Your Entire PPC Workflow: Astra automates everything your team currently manages manually, keyword research, campaign creation, optimization, negative targeting, and day-parting. It's not a point solution; it's the complete system.

✅ Coordinates Growth Strategy, Not Just Campaigns: Most tools optimize campaigns in isolation. Astra coordinates multiple campaign types that work together: exploring new opportunities, scaling what works, building organic ranking, capturing competitor market share, and defending your brand from competitors' advertising on your listings.

✅ Strategic Partnership, Not Just Software: You get access to strategy calls and on-demand audits with operators who've scaled 8-figure brands, available anytime. This isn't just help using the tool; it's guidance on leveraging advertising as a strategy for overall business growth and profitability.

If you're spending meaningfully on Amazon ads and feel like you're hitting metrics but not actually growing, I'd recommend booking a free strategy audit with the Astra team.

👉 Book a FREE strategy audit​

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🚀 This Week's Amazon Hack: A Nothingburger That Changes Everything...

Today's hack is more of a tip. It's rare that Amazon makes an announcement that changes your entire business but also doesn't.

I'll explain.

February 15 is coming up, and this is when the way Amazon disposes of your inventory changes forever.

The GOOD NEWS is that you will not be paying more. Oooof, got that out of the way.

Historically, Amazon would only charge you when your entire disposal order was completed. This could take 30-60 days, depending on the number of units.

In a few weeks, you will start to be charged on a per-unit basis. What I mean by that is that you are charged the disposal fee when it is 100% processed. If one gets processed today, you get charged for one today. If 20 get processed two weeks from now, you get charged two weeks from now.

In essence, you are being charged incrementally as long as it takes to process your entire disposal order.

Again, your fees are not going up. What is impacted is your cash flow, and that's exactly why I'm alerting you about this huge change.

Considering that some disposal orders can take 90 days or longer (don't ask), it's important to plan for this cash flow impact.

Instead of delaying this payment and forecasting that, you now have a more regular expense that will take awayfrom your weekly operations. I want you to be aware of this because for some of you, this is going to complicate things. It's not the end of the world, but boy, it sure is nice to postpone payments to Amazon!

So, there you have it. Get ready for a more complex fee schedule going forward.

FYI, you can track these payments in Payments > Transaction View and then monitor the Removal Order Detail Report.

🔥 Hot Amazon Seller News: Amazon Q4 Earnings Are Out!

And it's extra juicy! Let me just preface this and say this. Shareholders are beyond elated. 3P sellers are not. Here is your reality. You are a cog in the grand Amazon wheel of revenue. Never forget it.

Not a ton of surprises here, but here were some highlights:
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🚀 10% YOY growth of Amazon online sales.
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🥕 Whole Foods grew by 5% (I contributed to this!)
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📦 Amazon continues to make a killing from 3rd-party sellers, with growth of 11% YOY. OUCH!
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🤯 Amazon's ad revenue grew by a whopping 23%. This will only get worse for 3P sellers if Walmart does not start upping its game on this front. Sellers are unbelievably hungry for cheaper PPC bids!
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🤖 AWS continues to explode at 24% YOY. Remember, this is just inning 1 of the AI race. Expect this number to rise exponentially in the coming years with the news of a $38 billion deal with OpenAI...
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All this and drones have yet to launch. Amazon is still an infant. Don't come at me. You know it's true.
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In summary, there are three things that are certain in life: death, taxes, and Amazon. 🫡

Jon Elder

​Say hi on X or LinkedIn​

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🙋‍♂️ Whenever You Are Ready

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