📈 Send Product to Influencers and 5X Your Amazon Revenue!

Look, I’ll be honest. Selling on Amazon without utilizing influencers is like tripping yourself on purpose.

Finding influencers can be hard, but my good friends at Stack Influence make it as easy as pie. They automate collaborations with Micro Influencers through product giveaway,s and you watch your sales go to the moon.

If you’re launching, their fully managed platform boosts sales immediately. This generates instant momentum for your listing and gains you extreme favorability with Amazon’s algorithm.

👉 With Stack Influence, brand owners have turned new product launches into 6-figure listings in under 2 months.

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🤯 ARE YOU ABOUT TO LOSE 50% OF YOUR SALES? - It only takes one review troll to wipe out months of hard work during a launch. A single fake review can tank your star rating, trigger Amazon’s product placement algorithm, and crush your sales overnight. Once the damage is done, climbing back is brutal, and your competitors know it. Every day you wait is another day your sales bleed out to your competitors. Delete the review trolls before they delete your sales. Get a free review audit now!

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🚀 This Week's Amazon Hack: Stop Drowning in Deals

Today's hack is going to stretch your mind. But in a good way. As a brand owner, it's far too easy to get complacent. And I don't think you are doing it on purpose. It just kind of "happens."

Think about it. If every think tank is telling you to do deals on Amazon and all your competitors are doing it, it's easy to feel pressure to follow suit. In fact, you might feel like you HAVE to do it to survive!

The truth is that you don't have to live in a perpetual state of FOMO.

A dirty little secret is that success on Amazon is not about sales volume alone.

When my clients follow my advice on this next hack, guess what happens?

Zero drop in sales. Zero drop in AOV. Zero drop in reviews!

BUT, profit was up.

OK, let's dig in.

As you know, I'm a HUGE promoter of raising prices and continuing to raise them over time. The big BUT is that it takes WORK. And few are willing to do what I recommend.

Amazon used to be a place where price was everything. Since Covid, Amazon has turned into DTC lite. What I mean by that is that your brand story matters more than ever before. Americans are sick of crappy XYZ Chinese brands and crave something more meaningful. Something lux.

So, what's the hack?

It's all about how you present the value of your brand!

Look at any elite brand like Pure Encapsulations on Amazon, and you'll see why. These brands do not compete on price. They compete on VALUE. And this is where the magic happens.

Their fish oil bottle is $76 when the average competitor is priced at $20. Yet, they sell millions in product every month. They have achieved this because of insanely strict testing standards, purity, and branding. In other words, they built up their brand to be a Ferrari. They ever settled for being the Ford. This was obviously a very long road for them, but it prints and will forever print.

Some examples:

Creatine Brand: Instead of slamming lightning deals, raise prices by 10% and start promoting your lab results showing purity.

Dog Food Brand: Instead of competing on price, price at a premium and slam home the message that you have created human-grade dog food that is backed by vets.

Leather Wallet Brand: Instead of fighting the ads battle, go steep on your price while promoting your brand as an "experience" and not just another wallet.

This week, I want you to pick one of your top-selling products and ask yourself if you are leveraging the right things on your listing. Do your images look like everyone else's? Where is your value presented?

The next question you need to ask is, "Do I have enough to deserve a higher price point?" If not, you know you have some work to do. 🫡

🔥 Hot Amazon Seller News: Software Inflation Has Arrived

Yes, you heard that right. I hate to be the bearer of bad news, but if I were you, I would expect massive price increases for pretty much every one of your software providers.

Amazon just rolled out a new annual and monthly fee for software providers. In other words, Amazon just announced a tax.

Here is what's changing:

When you see the renewal prices hit your inbox, you will understand why when you see this pricing chart:

I'm a big believer in truly understanding where costs are coming from. Don't blame your software provider. Blame Amazon.

This would be a good time to audit each and every provider you pay for and ask yourself which one is truly important to your business. I can't tell you how much money my clients have saved by doing a simple 10-minute audit.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 17k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.