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Did you know that 75% of consumers don’t go past the first page of Amazon, and if you are not investing in external traffic strategies in 2026, your competitors are going to outrank your listings.

Sending free products to Micro-Influencers with my good friends Stack Influence is one of the best ways in 2025 to get high-volume external traffic sales to your listings and beat out your competition.

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🤝 Develop affiliate relationships (easily identify top influencer candidates to consistently drive external traffic sales in the long run)

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🚀 This Week's Amazon Hack: Don't Let Rufus Boss You Around

Rufus is running ads without your permission.
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If I left it at that, it sounds pretty bad, but thankfully, it's good news.
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Rufus has been spotted consistently running Spondored Products when replying to customers since late 2025. It's been free, of course, because by default, all 3P sellers are signed up for the Beta program.
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Ultimately, Amazon owns your data, and you do not. They are leveraging every ounce of your customer shopping data to test this AI juggernaut. The goal is simple. Can they prove that Rufus ads are profitable? If so, they will roll this out and make their stockholders VERY happy.
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The actual mechanics of how this program works are very simple:
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Step 1: Customer searches something simple like "best espresso machine?"
Step 2: Amazon scans correct product listings and pulls data in milliseconds.
Step 3: Amazon then generates a "sponsored" prompt like "How do XYZ brand espresso machines enhance coffee brewing?" or something similar. FYI, Amazon is always testing these AI prompts. The goal is to figure out what increases sales...
Step 4: Your product and answer to the questions magically appear within Rufus to the customer, and they hopefully check out!
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What's really cool is that Amazon will actually show you all of this data, but has gone to great lengths to hide it.
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​I bring you good news. I know where it's located. ​
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👉 Head on over to your Sponsored Product Prompts Report, click Campaign, click Ad Goup, click Ads, click Prompts.
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Sellers are reporting wild impression counts for these free prompt ads. Some are north of 100,000 if you are an elite brand like Anker. It will show you total prompt entries, total questions, impressions, clicks, and order value.
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If you pull the report and it shows $0, that only means that you have not been chosen as one of the guinea pigs yet. Your time will come!
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99% of brands have never looked at this report. Doing so will help you understand how Amazon views your listings. This is an absolute goldmine in the age of AI. I see far too many 3P sellers flying in the dark. This simple tool will help you fly with a little more clarity in 2026.
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​💡 Here is my hack: pull your report, analyze the questions that Amazon has generated, and toggle off any questions that are not accurate for your product. For the questions that you like, make sure that everything on your product photos and A+ lines up.
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My prediction is that this will become your next biggest advertising budget line item after Sponsored Products and Videos. If you think you spend a ton on Amazon ads now, just wait.
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We are about to enter a new era of e-commerce. The winners will not be the spectators. The winners will be the brands that leverage their own data and force AI to recommend their products to customers.

Enjoy it because 99% of your competitors have no idea this even exists.

🔥 Hot Amazon Seller News: Iran Conflict Update

It would be irresponsible of me to update you on the Iran war. You need to understand what's going on so you're not left in the dark.

I'm going to give you some highlights for Operation Epic Fury:

• USA/Israel have pretty much wiped out the majority of the regime's leadership.
• 6 USA military personnel have been killed in combat.
• Israel's Iron Dome air defense system is working wonders right now. I have friends on the ground in Israel right now, and they are amazed at how few missiles actually land. 95% are being donated in the air. From a human perspective, my friends are in and out of their bomb shelter all day right now. It's especially hard on the kids. Please pray for Israel!
• Iran has bombed pretty much the entire Middle East as of today. They have hit Dubai, Qatar, Bahrain, Kuwait, Saudi Arabia (an Amazon AWS building was targeted yesterday, believe it or not. As was the American embassy via drone), Oman, Jordan, Cyprus and others.
• All 11 Iranian naval ships have been destroyed.
• Over 200 Iranian air defense systems have been destroyed.
• Iran's nuclear sites and fuel enrichment sites have been destroyed.
• Iran's entire Air Force has been destroyed. The USA now has 100% air superiority over Iran.
• Russia/China are turning on Iran. They are extremely mad that they are targeting oil facilities that they rely on. It's becoming obvious that Iran is isolating itself and will be forced to cut a deal ASAP.
• Saudi Arabia, Qatar, UK, and France have entered the war.
• Hundreds of Iranian university professors and tech experts have signed a statement declaring the Constitution of the Islamic Republic illegitimate and calling for the immediate transfer of power to the people, while endorsing Prince Reza Pahlavi’s democratic transition plan.
• US is urging Americans to leave 14 countries in the region (Saudi Arabia, UAE, Qatar, Israel, & more)

Now, for some good news! Thanks to American/Israeli war efforts, Iranian missile launch sites are being decimated one by one. Here is the latest missile alert siren count for Israel:

February 28: 176 sirens

March 1: 105 sirens

March 2: 42 sirens

As of today, the siren count is tracking even lower as Iran runs out of options.

Another important update is that the Straight of Hormuz will be fully open in a few days, alleviating worries that trade supply routes will be impacted. I wanted to mention this because I know that some of you were worried about rising container costs. We will see some very good news in the coming days! I would check CENTCOM/IDF for updates going forward.

Also, don't just listen to me. Here is the White House press release for the military objectives:

That's a wrap. I'm sure that by the time you read this, the information will be outdated, but at least this gives you a synopsis of the situation on the ground.

Expect wild stock market volatility this week, as well as lots of propaganda being pumped out of Iranian social media outlets. Stay sharp, stay wise!

Jon Elder

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