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🚀 This Week's Amazon Hack: Break Some Rules in 2026

Today is short and sweet.

I want you to break some rules. What I really want you to do is take some risks for once and stop playing it safe.

Why?

Because most of your competitors are taking risks while you cower in fear.

Why fear if Amazon never takes action? In fact, if Amazon never goes after sellers for some of their TOS rules, is it really a rule in the first place?

Yes, it's a bit of an ethical dilemma, but this is real-world stuff, and understanding that Amazon values the dollar above all else will help you see clearly.

I like "in your face" examples on Amazon, so today I'm using Gruns as my "bad boy" example.

So, how many rules are they breaking?

4 to be exact. And that's just their main hero image!

Are they allowed to add virtual labels mentioning "28 pack" and "#1 greens brand"? Nope!

Are they allowed to add visual objects like strawberries and kale? Nope!

Are they allowed to add cute little gummy bears as props? Nope!

Now, do you really think that this is a legacy listing or that Amazon's AI system is glitching and refuses to take action?

Of course not!

The reality is that this listing prints money for Amazon. Gruns sells 50,000+ units per month.

Now go look at their competitors. They have now copied Gruns, and everyone is getting away with it.

This happens because it drives up CTR and total revenue. Amazon is happy, so they ban their AI from flagging your listing.

This is as black hat as I get. I would never encourage you to buy fake reviews or manipulate the algorithm. But, this? This is not even gray hat. It's white hat!

Just remember this. What's the worst-case scenario? In this case, it's a slap on the wrist by Amazon, and you update your image.

If you feel a little foolish reading this because you have played it safe for far too long, MISSION ACCOMPLISHED.

🔥 Hot Amazon Seller News: Prime Day Is in June!

No, you don't need glasses. Amazon Prime Day is in late June now. I see a ton of theories floating out there, but the one that makes the most sense is Amazon not wanting to compete with the major World Cup games. My guess is that this is temporary, and we will be back to a July event in 2027.

This obviously will impact your FBA inventory timing, and it's kind of a nightmare for some of you. I would double-check with your freight forwarder and ensure that they don't slow down, as your deadline is now pushed up multiple weeks.

Until next week!

Jon Elder

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