🥳 Prosper Show Starts Today!

What's Prosper without a party?
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Prosper is easily one of the most popular Amazon seller meetups ever, but the real connections are made at the parties.

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Instead of flying dark this year, use this handy dandy tool created by the one and only Danan Coleman, founder of eCom Triage, to hit up the best parties this year.
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Everyone from Smart Scout to Levanta is a party sponsor. Basically, everyone will be there. Yes, even Amazon and Temu.
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Look, going and just sitting in your chair listening to sessions is a colossal waste of time. Why not make it your mission to network, ask tough questions, and see if there is a new software or lending solution for your business?
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​Quick tips:​
- Bring a portable charger.
- Bring healthy snacks.
- Bring hand sanitizer.
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Also, keep checking this document because it is a LIVE document and will be continuously updated by Dadan leading up to the conference.
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🥳 Here is the link!​
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Now, go shake some hands!

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🚀 This Week's Amazon Hack: Don't Be Taken Advantage Of

I might have just saved a client over $1,000,000.

He's an elite brand on Amazon doing insane volume and is in talks with a potential buyer for his business.
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Mr. Buyer is a little greedy and is already asking for all sorts of financial reporting that shouldn't come until due diligence, where there is accountability.
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This is easily one of the top mistakes I see brand owners make when exiting. Buyers make it their goal to poke as many holes in your business to lower the offer as much as possible.
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Refuse to comply and simply tell the buyer that this data will be handled by the due diligence officer. It's as simple as that. Until that happens, keep all your answers as broad as you can.
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This client is most likely going to exit for $7+ million, and he's a solo founder and operator.
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But that's not the most important question he asked me on a recent call.
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​"Do you think I will regret selling my business?"​
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The moment I found out he has kids, I knew how to answer. I posed a question back to him.
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"Do you know how rare it is to spend nearly 24/7 with your young kids in this culture? How special will that be? Now, do you really think you will regret selling? Of course not, bro!"
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​Sell and never look back. ​
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I'm super excited for this client of mine because I've helped him grow on Amazon, and now to help him exit for the highest multiple possible is exhilarating.
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Forget about OpenClaw or the latest AI tool. Build a brand on Amazon and exit for millions. This is the best road for most people. AI is never taking away this opportunity.
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And that is exactly what I did in 2019. I exited for a 4.5x multiple for $5 million. It was a pure asset sale and included my Amazon account, inventory, IP, and off-Amazon assets.
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Guess what I did when I sold? Took a year off and enjoyed my family 24/7! At the time, I had a toddler, so it was incredible timing by God. It’s not lost on me how truly blessed I am.
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If you are thinking about exiting, please reach out and ask questions! I serve as an independent advisor and make it my mission to help my clients secure the highest multiple humanly possible. Buyers are not very fond of me muahahaha.

🔥 Hot Amazon Seller News: Finally, Centralized Promotions!

So, I bring you good news today! But it's only good news if you show some restraint.

Amazon just centralized ALL deals and promotions. Yes, you read that right.

But here is the temptation. It's going to be infinitely easier to create these now. The temptation will be to become an addict and forget about doing financial analysis.

It's all in one hub now: Deals, Coupons, Price Discounts, and Promotions.

What's cool about this single hub is that it's going to make it easier to coordinate with PPC pushes and control margin impact during aggressive ranking periods.

So, does this make promotion planning easier? YES. Can it get out of control? Also, yes. Basically, be careful and don't get sucked into the Amazon vortex of margin death.

One more thing...

Chocolate and candy sellers, heads up. Get those removal orders in time and don't wait until the last second.

Jon Elder

​Say hi on X or LinkedIn​

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