🥇 How to Outrank Your Amazon Competitors With Micro-Influencers!

Did you know that 75% of consumers don’t go past the first page of Amazon and if you are not investing in external traffic strategies in 2025 your competitors are going to outrank your listings?

Sending free products to Micro-Influencers with my good friends Stack Influence is one of the best ways in 2025 to get high-volume external traffic sales to your listings and beat out your competition.

Stack Influence provides the following benefits to Amazon sellers:

• 📈Increase Amazon listing search positioning (drive high volume external traffic sales)
• 🤑Pay influencers only in products (stop negotiating fees with every influencer)
• 📸Generate branded image/video UGC with full legal rights (no timeframe or usage restrictions)
• 🤝Develop affiliate relationships (easily identify top influencer candidates to consistently drive external traffic sales in the long run)
• 🤖Automate influencer collaborations from A-Z (save over 175 management hours per month)

Brands like Mary Ruth's, Magic Spoon, Unilever, and Blueland have beaten out their competition reaching #1 page positioning on Amazon and increasing their monthly revenue as high as 13X in as little as 2 months with Stack Influence.

Stop stalling. Start driving external traffic sales and beat out your competition on Amazon this year!

​Sign up HERE!​

🛠️ 2 Solutions Worth Checking Out

🌊 GET YOUR BRAND IN FRONT OF MILLIONS - Resound Marketing has cracked the code on driving external traffic to your listings from top publishers like Good Morning America, the New York Times, Oprah, and more. Their campaigns have resulted in over 1 BILLION media impressions for brands. Spots in their next PR mailer to major media close at the end of March - act fast! Sign up here.

📈 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. Tell them that Amazon insiders sent you to grab 20% off your first month!

(*everything above is a sponsored ad, get yours here!)

🚀 This Week's Amazon Hack: The No-Nonsense Tariff Strategy

If you came to my newsletter today looking for a long-winded strategy to battle tariffs, you will be disappointed. I can't tell you how many clients and social media followers have asked about what to do next.

My answer?

WAIT.

Yes, wait. Don't make any drastic plans quite just yet. If there's anything I've learned over the years is that making rash decisions in one's business is never a good idea.

Need proof?

Trump just said this, "China also wants to make a deal, badly, but they don’t know how to get it started. We are waiting for their call. It will happen."

In other words, there is deal-making going on at the White House right now and the media is not telling you about it.

My guess is that China will come around after they pump their chest out a bit. This is mainly for their propaganda arm to look "strong" to their people. China does not exist without our consumer dominance so I really do think that a deal will get done.

If you source in a country not named China, you still might be nervous about the tariffs. I have GREAT news. Vietnam, India, and Taiwan are already in talks to take their tariffs to ZERO. If you moved production to Vietnam from China, you are sitting PRETTY.

Going Forward?

This isn't a tariff survival plan but more of a future survival plan. And to be honest, much of this advice would have applied years ago but today seems like a great time to review it again.

1- Cut your loser SKUs. I know it's tempting to keep them around for vanity's sake but if it means you have a leaner catalog of products, so be it. This even applies to variations. Cut the bleeders. Be surgical in 2025.

2- Renegotiate your supplier terms. There has never been a more obvious time in human history to negotiate Net 60 terms with your factories. FYI, this means that you don't pay the final payment to your factory until 60 days have passed since the inventory has been in your hands. No more paying that final payment when you ship your goods! This has incredibly attractive implications for your cash flow and right now that is worth its weight in gold.

3- Reduce product packaging by 20%. Yes, you read that right. Tighter, lighter packaging leads to cheaper shipping costs and cheaper FBA fees. I bet if you look at your current packaging, you will find 10+ ways to reduce dead space in your packaging. Get rid of the fluff. Customers could not care less.

4- Launch in Amazon Europe. 99% of my readers have been sleeping on this market for far too long. It's time to embrace Europe and go all in. Amazon's FBA network is built out there now. On top of that, it increases your diversification. if all hell breaks out in America, your brand has a presence in other countries.

5- Embrace virtual bundles on Amazon. In 2025, you need to make it a personal goal to drastically increase your AOV to form a virtual hedge against instability in the world. I cannot tell you how often this comes up on client calls. The answer is always to do it.

The future is most definitely NOT bleak like the media wants you to believe. The reality is that the global financial order is changing before our very eyes and I want YOU to be positioned to profit from it.

Keep your head down, trim the fat, and be surgical. This is the way forward.

🔥 Hot Amazon Seller News: No, Vine Review Merging is Not Dead

There has been more and more chatter lately about Amazon taking action against sellers for something called "Vine review merging."
​
Basically, it's an effective hack when you launch a new product with multiple variations. You launch them as unique listings, sign each of them up for Vine, get 30 reviews each, and then merge them all under one parent listing.
​
It's highly effective for cracking 100 reviews.
​
Everything I've read and seen so far has been very broad with very few specifics.
​
🚀 In fact, my clients use this hack to this day without issues. My clients represent over $100 million in Amazon revenue and I have seen zero issues. I was paranoid when I saw the posts so I did some digging.
​
Amazon has not made any policy update and I have yet to see a single 3P seller show screenshots proving that Amazon has taken action against them.
​
Over here, I encourage you to embrace the gray until something truly catastrophic happens. Yes, this means breaking the rules with your main image. And yes, this means Vine review merging.
​
💡 Here's my advice. Don't become paranoid just because you see a post on social media. Sometimes these stories are made up and sometimes they're real. Oftentimes, they are a kind of unicorn situation where there is more to the story.
​
💪 My vote is to keep using this review growth tactic until Amazon makes an official update.
​
🫡 One last thing. Amazon loves consistent volume. They have a long history of looking the other way if what you're doing is driving sales and converting customers more efficiently. I will never tell you to buy reviews but I will ALWAYS tell you to think outside of the box when it comes to the structure of your listings.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 22,000+ newsletter subscribers, 33k+ Twitter followers, and 15k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.