😮 10 Epic Amazon Tools for 1 Low Price

I’ve been waiting for this day to come. I’m sure you’ve heard of Amazon aggregators by now but I bet you’ve never heard of Amazon service aggregators.

Introducing Seller 365, the Microsoft Office for Amazon sellers. Threecolts just dropped a bombshell in the best way possible.

They are leaving the “pay per software” model behind and offering literally every one of their Amazon tools for the low price of $69/month.

No, that’s not a typo. Just $69.

➡️ Here’s what you get:

Inventory Lab: This is your new inventory management super weapon that will help you never run out of stock ever again.

SmartRepricer: Leverage AI to price your product just right at every second of the day.

FeedbackWhiz: The GOAT of the automated email software world. It even tracks profits for your listings and sends you alerts when your account is in trouble or a negative review comes in.

ScoutX: Allows you to see any of your competitors’ ROI, sales rank, and FBA fees in a single click.

You even get arbitrage tools like Scoutify and ScoutIQ for faster scanning in stores and Tactical Arbitrage for making it less painful to find profitable products to sell on Amazon.

Basically, Seller 365 has it all!

👉 What are you waiting for? Sign up here to get access today.

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🚀 This Week's Amazon Hack: Induce FOMO

If you have been a reader of my newsletter then you know I'm a huge fan of the famous Costco "loss-leader" strategy where you have a ridiculously cheap product to draw people in. On Amazon, this would be carried out by making one of your variations $10 cheaper than the rest.

Today, I'm sharing a pricing hack that is the opposite of that strategy and utilizes FOMO to drive your AOV higher and boost your conversion rate.

Let me introduce you to something I call "Exclusive Pricing."

To keep things simple, this strategy relies on a special premium variation on your listing. This might be a new color, a seasonal flavor, or a limited edition.

Here's a real example from Simple Modern:

This is the Kaleidoscope color for their 16-ounce travel mug. Strategically priced at $37.99 while their regular colors are priced at $32.99.

Brands like Stanley do this all the time too. They do it because it works. Unique colors justify higher prices and customers agree. This is the power of perceived value. It's kind of like gold. Why is gold valuable? There's really no reason for it outside of humanity placing value on it. This is similar.

Limited editions and fancy colors induce urgency because customers think that the color might not be around forever. And sometimes that's true!

You can apply this pricing strategy in so many ways.

Your next P&L will thank you ;)

🔥 Hot Amazon Seller News: Oof! What a week...

The past week has been one of the most insane weeks in terms of news in a LONG while. It's so insane that I have two news stories to share today.

1- Amazon is asking you about the impact of tariffs on your business.

In a not-so-surprising turn of events, Amazon has started emailing 3P sellers to ask them about the impact of tariffs on their businesses.
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What’s truly soul-crushing is the fact that they come off as caring out of the blue but never once have they cared about how their own policies affect sellers.
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This is pure cringe.
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Treat this for what it is. It's a data-mining email. You are the guinea pig and Amazon will most likely use the information you provide them to craft strategies to protect their own Amazon Basics and other Private label brands.
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DO NOT, I repeat, do not treat this email like it's some kind of compassionate inquiry from Amazon because it's not.
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If you do respond, make it all about how Amazon has been a thorn in your flesh for years now, going from taking 15% away from you to now that percentage being over 50% including ad spend.
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Remind Amazon that they could be part of the solution by reducing fees on sellers.
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Here's another idea. Ask them to launch the American flag badge so it shows up on search results. Amazon has such a golden opportunity to do the right thing in 2025. Jeff Bezos keeps meeting with Trump so maybe there's some hope. Who knows.

2- FBA limits are back! Cue the weeping.

It feels like we have all been transported back to 2020 and it doesn’t feel very good.
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My clients, friends, and social media followers are seeing restrictions related to sending certain ASINs in.
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🤯Amazon’s message says that too many days of supply are already at Amazon's fulfillment center. Uhhhhh excuse me?
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It gets worse.
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Now, if their calculation was just based on your inventory, that’s one thing.
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Here’s the kicker. Amazon is looking at total inventory across ALL sellers. If one 3P seller has 90 days of supply, Amazon won’t allow anyone else to send inventory in.
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How Amazon is getting away with this is beyond me but here we are.
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I have a theory about this. Well, it’s more of a reality. Sellers who are getting an error message about being overstocked are being strongly encouraged to use AWS…
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Do you see what’s really going on? I sure do. This is mafia-style bullying to get you to embrace AWD. Resist it if you can because right now, AWD is a freaking MESS.

That's a wrap for this week! Need a Xanax yet?

Jon Elder

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