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🚀 This Week's Amazon Hack: Another Listing Breakdown

Look, it's not every day that I see an Amazon listing that can't be improved. Yes, AB testing is always in play, but some brands are running at such an elite level that any changes would most likely result in little to no change to sales or profit margin.

The last time I did this, I had multiple people email me asking me to do another one. Why not?

Today, we're looking at Birdman creatine. This is Birdman's second-best seller, and you will see why that is.

Title? Clean, simple, and straight to the point.

Pictures? Dropdead gorgeous. Hero image doesn't waste any space, uses shadows for that extra effect.

Image 2 goes right into the main features, which is exactly what I recommend to clients.

Image 3 is an edgy lifestyle picture with great branding.

Image 4 is WICKED cool. It calls out competitors without listing their names, yet I know exactly who they are. Sneaky!

Image 5 tells you about scooping doses and includes a "tip from the brand."

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Bullets? Extremely clear language, but also includes a wide range of keywords that they are targeting on the organic side.

From the brand section? Glorious. They tell you right away what their mission is. The very next square is letting you know a charity they have partnered with. THIS is how you outcompete the Chinese.

A+ content? Sexxxyyyyyyyy stuff here. I won't post every screenshot, but you can check it out for yourself. Bookmark this because it's some of the best visuals on Amazon. I especially love the part where they mention that even vegans can get their creatine intake up without eating steak. Genius placement.

And they didn't forget about Rufus. They are meticulous when it comes to answering customer questions, AND they even include their own frequently asked questions section. This is all mega-rich data that helps Rufus answer questions and guide customers to their listing.

I hope you enjoyed this one! Although it's a supplement listing, you can apply these best practices to any listing in any category.

FYI, I will save my Amazon Accelerate update for next week's issue. Stay tuned!

🔥 Hot Amazon Seller News: Virtual Multipacks Have Arrived!

Wow, a big win for sellers this week. After years of asking Amazon to do this, they finally said yes.

Creating multipacks manually and shipping in inventory has always been a pain. Then there's the negative hit on your metrics if one of these SKUs doesn't sell well. It was a freaking nightmare.

Sing hallelujah!

In a nutshell, Amazon takes your existing inventory and combines multiple units into a new variation. This child variation is kind of a ghost variation since you won't ship any actual inventory to FBA.

So, let's assume you sell a creative gummy. Now you can offer as many multipack variations as you want: 2-pack, 3-pack, and so on.

It gets better.

You can even edit the pricing for each of these new variations. Endless control over your inventory! This is such a big win. I'm excited for YOU. Can you feel it through your screen?

No more stale inventory. No more hits to your metrics. No more risk!

I think the best part of this update is that it bolsters your brand reputation in the eyes of your customers. Instead of being limited from an inventory perspective, now you can increase your catalog size on tap. POWERFUL.

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Jon Elder

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🙋‍♂️ Whenever You Are Ready

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