👋 An Invite

Did you know that I post a TON of content on LinkedIn? I treat LinkedIn like my journal. I write daily and expand on stuff that I send to your inbox. I would love for you to connect with me on there and start interacting with me! I respond to each and every comment. See you there!

Also, if you haven't signed up for my other newsletter, Walmart Insiders, I encourage you to do so! Unlike a lot of people in the Amazon space, I am forecasting that Walmart will be the next frontier NOT TikTok. You'll get an actionable Walmart growth hack each week. Subscribe here.

🛠️ 5 Solutions Worth Checking Out

✊ NEGATIVE REVIEW REMOVAL - eCom Triage uses ToS Compliant methods to remove 5-10% of your Amazon negative product reviews! You read that right. They are offering my readers zero onboarding fees and a ridiculously low fee of $200 per review removed. And you only pay when it gets removed! Get started NOW. It’s a no-brainer.

🥇 REACH #1 PAGE RANKING WITH INFLUENCERS - Using Stack Influence, brands like Thrasio and Unilever have gotten to #1 page positioning on Amazon and increased their monthly revenue as high as 13X by sending free products to influencers and driving external traffic. Learn more HERE.

🤩 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. To snag 20% off your first month, just fill out this quick form!

📊 SPY ON YOUR COMPETITION - Jungle Scout continues to improve its data, which translates to better forecasting and keyword research results for your brand. It's time to upgrade your data in 2025 and unlock new growth opportunities. Sign up now and save 30%!

🤖 USE GOOGLE ADS TO BOOST BSR - PixelMe has changed the game when it comes to Google Ads. Start leveraging their AI-fueled Google ads software and watch your rank skyrocket. Many of my clients and newsletter readers love using them! Grab your free ASIN audit.

(*everything above is a sponsored ad, get yours here!)

🚀 This Week's Amazon Hack: Daily Dose of Inspiration

it's been a while since I've done an Amazon breakdown, but today I'm going to run you through Kodiak Cakes. Yes, these are the guys you have seen in the breakfast aisle. They do $70 million a year between all their channels. I bet amazon makes up $40 million at least.

So, what are they doing that works?

Well, first off, they treat their entire Amazon channel as a sales funnel. Every touch point is forgeous. everything tells a story.

Look at their storefront page for a second.

Attention grabbing headline plus happy campers? Check.

Cute branding with their bear mascot? Check.

Perfectly formatted calloouts for all of their top sellers? Check.

Alerting you of all their benefits? Check.

You can scroll yourself but be careful, you might get hungry. Their stuff is that good. Everything is color matched and makes sense. Nothing is clunky. It's just dropdead gorgeous! This should YOUR standard.

Let's move to their listing photos. It's even more stunning. I'm going to walk you through some elements of their blueberry and maple power cup listing. You will notice that their listings have different images and tat's becasue they're AB testing. I have a feeling that they will land on these. I'll explain why.

Their here image uses the maximum amount of space possible. Almost no white space is left. That's your cue to aduit your pictures.

Image 2 is boring but kind of a necessity. Customers like to see nutrient breakdowns quickly and they deliver on that. Some show the back of the cup but Kodiak was smart to create a custome image and add a couple callouts at the bottom. It becomes a powerful asset that could have been dull.

On image 3, they casually call out their competitiors and mention that theirs is superior due to quality ingredients and taste. Never be scared of calling other brands out for selling garbage.

Image 4 is an awesome benefits style graphic with lods of content. They were smart to include a brown background for the white text. Within seconds I can see what makes them different. High protein. Boom. High fiber. Boom. Great taste. Boom. Now, I will say this, if you think you can have pictures of this level and sell a crappy product, take a hike. Your product quality has to be that good. That comes first.

Image 5 specifically targets the "ease of use." The campers in the picture instantly make me want to drive to the Austin hill country (I live in Dallas) and enjoy one of these cups by a fire.

Lastly, image 6 builds trust. These are real testimnials from their customers paired with a stellar lifestyle image. They even mention that "thousands are doing breakfast differently." This induces urgency.

The excitement just builds and builds on their listing. I wanted to show you teir stuff because this level of quality is attainable by anyone.

Now go do it!

🔥 Hot Amazon Seller News: China Tariffs Paused!

Talk about a turn of events! You can go ahead and pop that bottle of champagne now. Q4 is on like Donkey Kong!
​
🥳 Trump just gave Amazon sellers a MAJOR lifeline going into Christmas. This means that the 50% tariff goes away from the next 90 days, basically resetting everything back to 2024 levels.
​
📦 I'm encouraging brands to buy historic levels of stock and hold the extra inventory at local 3PLs. Lock in those unit costs now in case there's more drama between the USA and China.
​
😊 From a high-level economic level, the tariff pause is VERY positive news that negotiations are going well. If you know anything about international trade negotiations, a pause means that both parties are engaged and fully cooperating. In other words, the leverage of a tariff becomes irrelevant.
​
➕ For the math nerds out there, here's some napkin math on where we stand:
​
- 125% tariff on Chinese goods is now at a paused rate of 30% for 90 days. This 30% includes a 10% base rate PLUS 20% for fentanyl.
​
​Original Tariff Rate (125%):​
Duty owed = Factory cost × Tariff rate = $100 × 1.25 = $125.
Total cost = Base value + Duty = $100 + $125 = $225.
This represents a 125% increase in cost due to the tariff.
​
​Paused Tariff Rate (30%):​
Duty owed = $100 (factory cost) × 0.30 = $30.
Total cost = $100 + $30 = $130.
This is a 30% increase in cost.
​
The 2018 tariffs are still in place, so as of today, the tariff you are paying is only slightly elevated. For example, brands averaged a 20% tariff rate in 2020, but as of today, the average is 32% depending on your category.
​
This is an unprecedented window of opportunity, so use it wisely. If you have the cash flow, I would look at stocking up for Q1 and Q2 of 2026. You just never know what might happen with politics.

We are witnessing an absolute master class on the use of leverage. That's where tariffs truly shine. They were always meant to incentivize desired outcomes and punish bad actors. The end result is a WIN-WIN for both nations and fewer wars. This is great news for the world!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 17k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.