Are You Ready to Spy on Your Competitors?

​Smart Scout is making it unbelievably easy to not only spy on your competitors but also leverage that data to make game-changing decisions for your brand.

With their Pricing Intelligence feature, you unlock never-before-seen data from your competitors. You can then leverage this data and instantly tweak your pricing strategy on your listings to capture more market share WHILE maintaining your profit margin. The key is to move fast when your competitors aren’t paying attention.

They even show you how pricing changes affect your overall market share and whether or not your latest deals and coupons were worth it.

Basically, it’s a system upgrade for your business. To be honest, it’s your unfair advantage going forward.

It gets better. Right now, Smart Scout is offering my readers an exclusive 25% discount if you sign up here and use the code AMAZONINSIDERS.

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🚀 This Week's Amazon Hack:

I covered this a little bit in a recent newsletter, but it deserves a deeper dive.

unBoxed is Amazon's yearly advertising announcement event, and "Reserved Share of Voice" is easily one of the biggest updates that you haven't heard of. Look, I get it. You are busy. But that's why this newsletter exists. I bring you the truly important stuff. And I don't want you to miss this one.

For years, you have had to outbid bad actors for your branded keywords.

Here's an example:

Let's say you are Anker for a second. It has always been standard operating protocol for new competitors to attempt to outbid you for your own Anker brand name! These keywords might be Anker, Anker products, Anker battery charger, Anker charging cable, and so on. You get the point.

2025 and beyond? Well, it's a different story now!

When customers actively hunt for your brand name on Amazon, you can now guarantee 100% visibility for your brand and ice out all your competitors.

The tool allows you to pre-purchase those coveted branded keywords. The best part? No more bidding! These are fixed advertising costs, so there' no more fighting for Sponsored Brand space.

No more seasonality fluctuations.

No more competitor takeovers.

No more customer confusion!

No more Q4 bid wars with Chinese sellers!

Total control means total ownership of those eyeballs.

This new tool is going to really become invaluable when your product is in a hyper-competitive niche like supplements of water tumblers. Outside of the numbers, the sheer brand protection this gives you is HUGE. And if you are launching in multiple categories, this stable brand presence means higher conversion rates and increased customer trust. Remember, the goal is not a single customer checkout. The goal is to create a loyal customer for life. This tool helps you get there faster.

Real-life results?

Oh boy, where do I start? I'm seeing brands lock in these "reserve prices" and absolutely crushing it in their above-fold ad slots. Imagine not using this? Absolutely foolishness.

Brands are seeing a dramatic top-of-search share rise to almost 100%. Before this tool, you would be lucky if you landed 50%. Many end up giving up because they can't keep up! This gives you unprecedented advertising CALM.

I would go over to your account and lock these in today to protect the next two weeks of Christmas sales. You will thank me!

One caveat. There is a $6,000/month minimum to use this tool, so if you are a small seller, you will have to continue playing defense with custom bids.

🔥 Hot Amazon Seller News: Let AI Vet Your Brand Name?

Sounds pretty awesome until you find yourself relying on it and seeing a rejection letter in the mail. Look, I love AI, but the moment you take out critical thinking skills, it gets terrifying very fast.

Here is the announcement from Amazon:

I beg of you, please, please only use this tool for data research. Don't rely on the output! I can already see countless aspiring brand owners losing thousands because their trademark application gets rejected.

When it comes to your trademark or patent, ALWAYS use a good lawyer. The trademark world is just that complicated. This AI tool might reduce the time you spend scrolling, but it's no substitute for deep research and filing a trademark with confidence.

I hope this has just saved you both time and money!

Jon Elder

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