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🚀 This Week's Amazon Hack: It's Time to Check That Blind Spot

If I were a betting man, I would be pretty confident that if you're reading this, chances are that you have ignored your Q&A section on your listings for months or maybe years.

Feel called out? Good.

The reality is that it's easily one of the most ignored sections of your listing. Honestly, I attribute this to Rufus taking over and the Q&A section being somewhat hidden now.

But guess where Rufus is pulling answers from? You guessed it. Your Q&A section.

This is a wonderful task for your Virtual Assistant or internal employee. Takes just a few minutes each week to make sure that there's a public answer from your brand for customer questions.

Here's a secret. YOUR answer is weighed more heavily than customer answers. It's obvious why that is. Amazon knows that the actual brand owner is going to have the strongest and most accurate answers to questions.

Don't let Rufus make educated guesses. Instead, provide extremely detailed answers so Rufus can answer customer questions quickly and efficiently. Basically, don't be your own worst enemy...

Here's a funny example. A grumpy customer is upset about Rhino USA's products being manufactured in China and poses a bombastic question:

Now, if Rhino USA had allowed the mob to control the narrative, how Rufus answers this would look very different. Here's how Rufus answers this question now:

That first part about being designed in the USA is VERY important. It ensures that any customer question related to this topic gets the right information. The worst case here is that Rufus tells a potential customer that the product is designed in China...

This is one of thousands of real-life examples, but I wanted to share this with you today because it's HYPER critical to tackle these questions now that Rufus is being used by millions of Americans.

Outside of Rufus, providing thoughtful answers and refusing to fight customers with wit showcases your professionalism and becomes a marketing tactic.

You know what to do. Get to work!

🔥 Hot Amazon Seller News: Have You Tested Amazon Seller Assistant Yet?

And it's everything you thought it would be.
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There is a dark conspiracy theory out there that Amazon wants total control of every aspect of your business. Evidence supports this theory. They want to know EVERYTHING about your business.
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They want to see your factory data, shipping, customer service emails, sales data, your prices on non-Amazon websites, and the list goes on. Basically, Amazon is Big Brother.
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Well, big brother just got bigger.
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🤯 Amazon just launched Seller Assistant in Beta. This program was codenamed Amelia for years, but it's showtime.
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In a nutshell, it's ChatGPT for sellers. Right now, it's pretty basic, and some of the answers are pretty general, but I do expect them to get better.
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It's also pulling answers from super old templates. For example, it uses outdated company policies and non-existent emails for resolving seller support issues. I do expect things like this to get fixed, though.
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👀 Here is a quick list of what the tool can do for sellers:
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- Understanding account health and explaining ways to improve metrics.
- Simple listing creation.
- Advice on pricing.
- Advertising recommendations. (Now that's funny. Not today, Amazon!)
- Explaining image guidelines.
- How to optimize titles and bullet points.
- Helping you find a specific report in Seller Central.
- Advice on tactics for new product launches.
- Helping you spy on your competition. (P.S. Amelia has access to all the DATA!)
- Organizing reports into spreadsheets or other formats.
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🫰 There's more, but that gives you a baseline for what it can do. Amelia is never going to run your Amazon business, that's for sure. What Amelia WILL do is help you do basic tasks.
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In many ways, Amazon's Seller Assistant will be a great tool to pair with your overseas VA. It's going to help them find information faster and make them more efficient. That's the great news.
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❌ Will this tool help you find money that Amazon owes you? NOPE!
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❌ Will this tool help you increase your profit margin on Amazon? Nope!
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❌ Will this tool help you increase organic ranking with fewer paid ads? Nope!
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It's a tool that ultimately benefits Amazon. As long as you understand this, you will love using it.
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💡 One last thing. DO NOT FORGET that Amazon is logging literally everything you do with this tool, so be careful what you tell Amazon. Do not treat this like ChatGPT.
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And how the heck did Amazon not infringe on intellectual property with that name?! Helium 10 and others have the same exact name. I expect a ton of confusion because of this.

Jon Elder

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