📸 It's Time to Upgrade Your Amazon Listings in 2025

2025 is here and I’m sure you saw the news that the Chinese now represent over 50% of all top sellers on Amazon.

This means that staying on top as an American seller will require bold action. And that means jaw-dropping branding & graphics

That’s where House of AMZ comes in. Elite Amazon Creatives, without the fuss.

💡Their in-house Amazon creative team is stacked with pros. Here’s what makes them unique:

-Rooted in Amazon experience dating back to 2015.

-You won’t need to hire multiple agencies for graphics, photography, copywriting, etc. They do it all.

-No retainer! You pay per project.

They are trusted by brands like Nerf, Martha Stewart & Lands’ End so you know they know their stuff. If you are ready to rebrand in 2025, you need to reach out to them today.

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🚀 This Week's Amazon Hack: CES Simplified

CES is a very big deal but the vast majority of Amazon sellers largely ignore this electronics show because they assume Amazon won't be there.

Well, they were there.

If this is news to you, you missed three pretty HUGE updates from Amazon. I'm going to simplify the announcements a bit and tone down the technical jargon.

Announcement #1: Amazon Retail Ad Service

This was arguably the most exciting update from Amazon. If you read my newsletter, you know that I like to joke around and say that Amazon is slowly taking over the world. Well, maybe it's actually the truth...

If you are a 3P seller and exploring direct relationships with other retailers or planning to expand off Amazon in 2025, this is impeccable timing.

Now, non-Amazon websites will be able to implement Amazon's ad tech! This has very obvious implications for you as a 3P seller. Let's say that you are expanding into new markets like Nordstrom or Dick's Sporting Goods. Thanks to this tool, you will now be able to advertise your products on their website. Insane!

So far, Amazon is still testing on a few websites like iHerb and Oriental Trading Company so stay tuned for this to leave Beta.

Announcement #2: Amazon Marketing Cloud Expanded Lookback

Historically, you could only go back 13 months to capture your purchasing data. Now it's 5 years! HUGE!

In a nutshell, this means that you now have unprecedented access to your customer behavior. If you've ever wanted to nail down your Customer Lifetime Value, now you can.

This becomes a hack, especially for you seasonal sellers. With a flood of long-term customer data going back 5 years, you will be able to make more informed decisions about inventory purchases. I'm looking at you July 4th patriotic sellers!

Announcement #3: SQL Generator for Amazon Marketing Cloud

This is where things got really weird in a really good way. Audience segments are king but the problem has always been how to get them dialed in.

The SQL generator solves that. Treat this like an AI agent. You input your desired customer group. I'll use the example "customers who have looked at least two of my listings in the past 30 days but never purchased." AI will then spit out the corresponding SQL query with instructions on how to create it. No coding is required!

What's so cool about this launch is that it effectively reduces your work from hours to minutes. Thanks AI!

Don't get too excited. Much of this is still in Beta so you may or may not have access to it yet.

One thing is obvious, Amazon is going to make it easier and easier to sell your products off Amazon BUT still use their tools. Talk about a genius strategy that prints cash.

🔥 Hot Amazon Seller News: Your Customer, Visualized

Amazon has very few wins these days but one recent one was making Conversion Path Report public.
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Historically, this data was only available in Amazon Marketing Cloud. Most sellers weren't using AMC so this is truly a gift to brand owners.
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It has always been somewhat of a mystery to 3P sellers how customers have interacted with their ads before making a purchase. It has ALWAYS felt like a "black box."

🎉 All that has changed​
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What really blew my mind is that this report is not limited to just Sponsored Products. It applies to Sponsored Display and DSP as well.
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💡 Instead of wondering how your customer found you, now you know whether it was from a single Sponsored Display ad or it was from a video ad that led them to a Sponsored Product ad.
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You not only get insights into how they became a customer but you also get a total cost breakdown and metrics for their "customer journey."
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​😍 Why this matters​
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Ad optimization. More granular data will allow you to make sweeping changes to your ad strategy. Huge win for your ROAS.
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​🕵 Start leveraging this report by going to one of two places:​
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1- Visualized journeys in the Campaign Manager.
2- Download it from the Reports section.
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See what I mean by calling this a gift from Amazon? Say goodbye to "gut feelings" about ad types and start using data as one of your newest hacks in 2025.

Jon Elder

​Say hi on X or LinkedIn​

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🙋‍♂️ Whenever You Are Ready

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