Don't Miss This Free Prime Day Prep Webinar

Prime Day 2025 is approaching fast. Your listings, ad budgets, and promotions are all in motion, but before the rush begins, ChannelEngine is bringing together experts from Amazon and Jungle Scout for a live, one-time-only webinar.

In just 45 minutes, they'll reveal five data-driven strategies that successful Amazon sellers are using to drive results and protect their margins this Prime Day.

This is a rare opportunity to:

• Hear directly from Amazon
• Ask your Prime Day questions live
• Gain insights grounded in actual performance data

Thursday, June 12
10 AM ET / 9 AM CT

Please note: This webinar will not be recorded!

It’s a one-time chance to get expert guidance, live. If Prime Day is a priority, this is the conversation you don’t want to miss.

👉 Registration Link​

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🚀 This Week's Amazon Hack: The Future is Bright

You know, you would think that with the trade war, Amazon turning its PPC structure into rocket science, and the Chinese swarming the platform, Amazon would feel depressing.

Here's what's happening instead. Amazon sellers, especially the established sellers, are thriving and forecasting astonishing growth in 2026.

So, let's talk data. Marketplace Pulse published some really mind-boggling data that shows that there is less competition than in 2021, with over 30% more traffic per active seller.

Amazon's topline revenue grew 36% from 2021 to 2024, and I don't expect this to decrease. If anything, we will see explosive growth in the years to come.

The data for 3P sellers gets even better. While Amazon doesn't publish 3P seller revenue, they do report the share of units sold. And that percentage is a historic high of 62%. In other words, 3P sellers run Amazon.

The "China X Factor"

So, do you remember when Trump killed off the De minimis loophole that allowed SHEIN and Temu to thrive? Well, their business models are crushed now, and guess where that traffic went? You guessed it. Amazon.

In fact, every client I consult has seen a bump in traffic because of this. A rare win from our government leaders!

So, where does that leave you?

I want you to read this newsletter issue and walk away ridiculously encouraged. I've said this many times and I'll say it again. Amazon is pushing out small, non-serious sellers and only wants the elite brands to stay. They have made their entire ecosystem outrageously complicated on purpose. Nothing they do is a coincidence.

I want you to lean into Amazon. I want you to capture more market share. I want you to thrive.

If you are willing to adapt to an ever-changing selling ecosystem, the future is very, very bright.

Some of you will read this and be tempted to call me out because it might read like Amazon sponsored this newsletter haha. If you have read any of my stuff in the past, you will know that I call out Amazon almost daily. But here's the thing. We could stand around all day and whine together, or we can build. Whining doesn't bring home the bacon.

🔥 Hot Amazon Seller News: Walmart Folded

You don't read that sentence very often! It's finally happened. Walmart has given in and opened up their marketplace to Amazon sellers in a dramatic way.

As of today, you can now use FBA to fulfill Walmart orders. This is a big deal because in the past, if Walmart caught you doing this, they would suspend you FOREVER.

There are a couple of rules, though:

• No Amazon logos on the boxes. You will have to select the unbranded box option when shipping to these customers.
• Sellers are only allowed to use USPS, UPS, and FedEx as the shipper. Amazon Prime is still banned for obvious reasons. Seeing them show up at their house with your Walmart order is kind of an "awkward turtle."

This is a HUGE win for sellers looking to expand on Walmart. It also signals a new era of cooperation between the two giants.

When it's easier to reach customers, you win. I was elated to write this update and get you excited about 2025.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 23,000+ newsletter subscribers, 33k+ Twitter followers, and 16k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.