🥇 Reach #1 Page Ranking on Amazon Sending Free Products to Micro-Influencers!

Did you know that 75% of consumers don’t go past the first page of Amazon and if you are not investing in external traffic strategies in 2025 your competitors are going to outrank your listings.

Sending free products to Micro-Influencers with my good friends Stack Influence is one of the best ways in 2025 to drive external traffic sales, beat out your competition, and reach #1 page positioning.

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Brands like Magic Spoon, Unilever, and Roku have gotten to #1 page positioning on Amazon and increased their monthly revenue as high as 13X in as little as 2 months with Stack Influence.

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🚀 This Week's Amazon Hack: When Going Green Translates to Printing Money

I've written about this simple Amazon hack before, but it's time to revisit it. For too long, the Climate Pledge Friendly badge has been overlooked. That changes today.

This little badge is not just a marketing tool. It's much more than that. To understand the "why," you need to understand Amazon's culture. They are absolutely obsessed with protecting the environment. Fully electric delivery trucks were in the works ten years ago, ahead of everyone else.

Now, let me ask you something. If it came down to two similar products and one brand had the badge, who would Amazon recommend more? Light bulllllllb.

Amazon rewards you for having this badge in a pretty dramatic way. We are way past rumors. We now have data that proves this theory.

Once you have the badge, you get more search impressions and a boost in the algorithm. More trust equates to higher ranking. This is assuming your product rocks and everything else is optimized. Treat this badge like an added "bonus" for your reach.

So, how much of a boost do you get? I have seen brands see a 15% lift in sales the moment they get the badge. Oh, and Rufus? Do you really think that Rufus won't notice? He will. The future is not about features and prices. The future is about customer-product fits and outcomes.

The era of AI is here, and Amazon wants to cement its legacy in America and abroad. Play by THEIR rules and you prosper. Fail to understand their culture? Enjoy becoming irrelevant.

For most of you, securing this badge will be through Amazon's "Compact by Design" application found HERE. In a nutshell, you will prove that you use less packaging and have less waste than your competitors. Definitely worth the effort, even if it means a full redesign of your packaging. If that's not an option, Amazon has a dozen other options HERE. Just find something that sticks and get the badge in 2025. You will thank me.

🔥 Hot Amazon Seller News: Ads Now Showing Up On Rufus!

Yes, you heard that right. I'm seeing this myself on regular searches on Amazon and now many of my clients and readers are seeing Amazon do this with their listings.

And no, you can't buy these placements yet because Amazon is AB testing their performance. You can see the writing on the wall, though. Paid ads showing up in Rufus will be your new reality.

Don't believe me? Go on your phone and search "standing desk." Open the first hit up (typically, it's the VIVO brand) and bring up Rufus. You will most likely see a sneaky little "sponsored" question that Amazon is testing for the brand.

There's not much you can do right now except get your potential ads ready. And they look like they will be questions that include your brand name. I would organize these now so you secure yourself priority ad space when Amazon inevitably launches this. My gut feel is that this will come out after Prime Day.

The other task here is to simply optimize for Rufus. That means auditing your title, bullet points, A+ content, data in your images, Storefront, and your Amazon posts. If you aren't optimizing for common Rufus questions, you are already losing and leaving an untold amount of money on the table. And please don't fall for the gurus who charge boatloads to get you "optimized." This is a really easy task and kind of common sense. All you need to do is research common questions that are asked about your product and make sure this data is spread across your listing so Rufus can scrape it correctly and quickly.

Jon Elder

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