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🚀 One Simple Hack to Boost Your Conversion Rate by 19%
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🥇 Reach the #1 Page on Amazon Simply Gifting Products to Micro-Influencers
Sending free products to Micro-Influencers using the platform Stack Influence, which automates influencer collaborations at scale (get thousands of collabs per month), will help increase your Amazon ranking, generate UGC, and boost your recurring revenue like never before. Top Amazon brands like Thrasio, Unilever, and Magic Spoon have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank, Blueland turned to Stack Influence to boost their Amazon sales and become a top-selling listing using Micro Influencer marketing. 🛠️ 3 Solutions Worth Checking Out 🤩 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. To snag 20% off your first month, just fill out this quick form! 📊 UPGRADE YOUR AMAZON DATA - Jungle Scout continues to improve its data, which translates to better forecasting and keyword research results for your brand. It's time to upgrade your data in 2025 and unlock new growth opportunities. Sign up now and save 30%! 📦 SIMPLIFY YOUR INVENTORY - For years, Amazon sellers had nowhere to turn to centralize their inventory management. Ordoro has changed that. In one streamlined platform, you can manage ALL your AWD, FBA, FBM, and off-Amazon inventory and orders. Sign up here to get your 15-day free trial. (*everything above is a sponsored ad, get yours here!) 🚀 This Week's Amazon Hack: Sell With Purpose How does a conversion rate boost of 19% sound? No, I did not make that up. In fact, that is a public stat on the impact of charity partnerships. Just stop and think about this for a second. Do you have emotions? Are you seeking deeper fulfillment? We all are. And so are your customers. At some point, every niche and micro-niche becomes swamped with copycats and Chinese sellers. No, this is not when you whine about it and give up. This is when you fight back. But this time, I want you to fight back with kindness. Think about your business for a second. Is it just purely profit-motivated, or is there something more you want out of life? I have a feeling you do. This is where charity partnerships come into play! As I type this, I'm sipping on my favorite iced tea from Just Ice Tea. And guess what I'm staring at on the bottle? A very loud label that tells me that they give a portion of their proceeds to Eat the Change. And this is just one of thousands of examples. They do this because they want to be part of something bigger than their brand, AND it drives higher conversion rates, AND boosts lifetime customer value. Basically, it helps build your tribe. These are your most loyal Amazon customers. And don't let anyone tell you that this is a waste of time. As long as your charity partnership isn't too divisive, the average customer is going to eat it up. Another great example is the effort In-N-Out has invested in helping neglected children in our society. Through their efforts, they have helped millions of kids improve their lives and pursue a better future. I actually notice this branding on their bags whenever I'm munching on their fries. They are proud of it, and they should be! Amazon is no different. Whether it's supporting teachers, the homeless, or veterans, find a cause that you LOVE and start marketing it on your packaging and listing. Do you really think that your Chinese competitors are going to do this? Of course not. It's very hard to fake. Authenticity is king. A charity callout can be the edge you have been looking for all this time. One last thing, I would be extremely vague about how much you donate to the charity. I don't say this to encourage you to hide anything from customers, but people are always looking to tear a brand to shreds, so if you mention "1% of profits," you might have grumpy people leave 1-star reviews complaining that it should be 5%. Avoid this situation like the plague. 🔥 Hot Amazon Seller News: Say Goodbye to the 5% Walmart Fee Yes, you read that right. For years, Amazon has had a 5% surcharge fee in place for any orders being fulfilled through their MCF program for your Walmart orders. In other words, the two giants have been fighting for a very long time, and now they are embracing. Honestly, I saw this coming a long time ago. Not only are they too big to fail, but adding barriers to brand owners was a fruitless endeavor. Why not accept reality and embrace the crossover? NOW, the 5% surcharge is waived all the way until January 14, 2026. This means it's game on for YOU to fulfill your Walmart orders with your FBA inventory. I'm always encouraging brands to simplify their operations, and this is one of those ways. Just be careful not to lose control of your inventory age. Amazon wants more of your off-Amazon sales volume, and this change is proof of that. Very smart, Amazon, very smart. MCF already provides the option to ship your stuff to customers in unbranded boxes, so Walmart stays happy. You will be happy. And now, Amazon is happy. Happy, happy, happy! I'll be blunt... This is a perfect time to invite you to become a subscriber to Walmart Insiders! It's the sister newsletter to this one and focuses on, you guessed it, Walmart hacks and news. What's cool is that it's the first weekly Walmart seller-focused newsletter in the world! I would be honored if you joined. That's a wrap for this week! Jon Elder Say hi on X or LinkedIn ☎️ Book a FREE Discovery Call 🙋♂️ Whenever You Are Ready Here are 2 ways I can help you: 1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit. 2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 17k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE. |
Amazon Insiders
Join 20,000+ brand owners like Simple Modern, HexClad, and Caden Lane who receive 1x weekly newsletter, where I provide actionable hacks to help you dominate on Amazon and crush your competition!
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💰How to Get to $100K+ Monthly Revenue This Prime Day by Simply Gifting Products? To beat out your competitors this upcoming Amazon Prime Day, try gifting products to Micro-Influencers and driving external traffic. One of the gifting platforms is Stack Influence, which uses AI and a dedicated community to automate thousands of gifted collaborations per month. One of their clients launched a campaign last May and improved their BSR by 5.8X before July Prime Day (position 9536 to 1650), which...