💰THE Amazon Reimbursements G.O.A.T.

The fact is, Amazon already knows exactly how much it owes — but it won’t pay up without a fight.

It's frustrating wasting countless months battling their so-called “support” teams and ever-changing policies. With shrinking profit margins, it’s critical to find the best reimbursement solution.

But not all services are created equal.

Some reimbursement companies keep reversals for themselves, violate policies that affect seller accounts, and charge outrageous fees. Dealing with all these services was exhausting and stressful for 3P sellers!

​TrueOps is THE reimbursement powerhouse.

Countless sellers have switched over and wish they'd done it sooner.

TrueOps combs through all your FBA transactions — identifying every dollar Amazon owes you — and then files cases directly with Amazon.

This means you now have more time and money to spend growing your business instead of chasing Amazon.

Here’s what makes them ELITE:

✅ They only charge 10% commission — and only when they win

✅ They credit back reversals (unlike many providers who keep it)

✅ The first $1,000 recovered is completely free

✅ Onboarding takes 3 minutes and you get a FREE audit back in hours

✅ They’re trusted by sellers like True Classic, Crossnet, and Natural Dog - serving over $4.5B in Amazon Sellers

✅ They follow Amazon’s Policies, protecting account health while maximizing profits

With no upfront fees and a free initial audit, it was a no-risk decision. I highly recommend you check them out!

🔥Get a free audit today!​

🛠️ 4 Solutions Worth Checking Out

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🚀 This Week's Amazon Hack: Don't Lose Your Shirt

This is a little late, but Amazon's new deal fee structure has kicked in. Shocked, I tell you, shocked! It's going to change your strategy a wee bit, but overall, the goal is the same: focus on sales velocity, review accumulation, and brand awareness.

So, what changed?

Well... Lightning Deals and Best Deals are now tied to your sales, and the Prime Exclusive Discount fee has doubled in price.

Lightning Deals used to be a flat $150 fee. Now? It's $70/day plus 1% of sales (capped at $2,000).

Best Deals used to be a flat $300 for your 7-day deal. Now? It's $70/day plus 1% of sales. Oof.

Prime Exclusive Discounts used to be $50 per discount, but now they are a cool $100.

I know, not a fun reality, but these price increases are here to stay, sadly. Notice how Amazon made this change right before Prime Day in July. What a Scrooge move!

This Prime Day, use Best Deals for your hero SKUs with fast-moving inventory and Prime Exclusive Discounts for the rest. What's really cool about PD Discounts is that they are prioritized in search results for Prime Day, so the visibility alone will be gold.

A few more housekeeping items...

Get your hero image AB tested. I know it's annoying, but get it done! This one simple change alone can transform your Prime Day. First impressions are everything.

Show motion! Anker does this really well. Here's an example

Notice how other sellers don't even bother to include the shoulder strap? And even if they do, it's hideous. This is one of millions of examples of simple visual tweaks you can make to your listings to make them sing for Prime Day.

One last thing. Make it your goal to finally optimize your Amazon Storefront page and leave the clutter behind. There's no need to get fancy here. Showcase your top sellers and get customers to those listings FAST. Head on over to Simple Modern to see what they do.

Oops, one more thing! Avoid what so many sellers do on Prime Day. Not tracking ads in real-time! Amazon has a nasty track record of allowing glitches to happen. Don't let your ads get out of control! Watch them closely and make sure that nothing is out of whack. Yes, this means that you can't be away from your computer for these 4 days. I cannot stress this enough.

That's a wrap for the hack of the week! I hope this helps guide your Prime Day strategy and you absolutely crush it this time around.

🔥 Hot Amazon Seller News: I'm Speaking Again PLUS Prime Day Dates!

Two very exciting updates today! First, I'm speaking again. 2025 has been the year of getting my feet wet on the speaking circuit, and I'm kind of happy about it. It's definitely something that makes me super uncomfortable, but it's actually been pretty fun.

The conference is called AspiCon 2025, and it's a virtual event. You can kick back and watch this GOAT fest from the comfort of your couch. How cool is that? It gets better. It's cheap. $8 gets you a ticket. Starbucks is more expensive than that!

If I were a betting man, I would place a large bet on your listing being stuck in the dinosaur era. It's OK to admit it out loud; the best medicine hurts a little.
​
Your creative is the gatekeeper to your conversion rate.
​
If your hero image, A+ content, or product story isn’t crystal clear and conversion-focused, your listing is leaving money on the table.
​
Starting this coming Tuesday, June 24, join 40 of the most hands-on experts in Amazon creative, optimization, and performance. Inside, you’ll learn how to:
​
✅ Increase clicks with pattern-breaking hero images
✅ Tell a visual story that builds confidence and drives action
✅ Use design strategy to lower ACoS and raise perceived value
✅ Break away from tired design rules that are slowing you down

My presentation topic is "exiting the right way," something I'm super passionate about. It hardly gets talked about in the Amazon space, yet it's where you make most of your money in your business. Kind of a big deal...
​
This IS NOT beginner content. It’s built for sellers ready to test, optimize, and win. I don't like pulling your chain, so when I tell you that this will be worth your time, I MEAN IT.

​Secure your spot here!​

Don't leave yet...

Prime Day is officially July 8-11! You're probably already way past the bulk of your planning, but at least we now know for sure. I'm kind of not excited about the four-day thing, but this is Amazon's world, and we are simply playing in it.

This year, Amazon is pushing digital products and security HARD. They will have music deals highlighted as well as a section dedicated to Wyze products for Buy With Prime.

As always, my advice is to be strategic and to view Prime Day not from a profit perspective but as a review and sales velocity driver. Prime Day is not about making money. It's about everything else in your business. This is the time to crack 1,000 reviews or leverage the HALO effect of high sales to spill over into Q4. Another way you can view Prime Day is through brand awareness. Yes, your Prime Day numbers will look awful, but if you zoom out and realize that countless people know about your brand now, THAT is a huge win.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 16k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.