🌍 Stop Dragging Your Feet and Start Selling in Europe

I get asked quite often about what the “next step” is for a brand that has its Amazon USA dominance locked in. Many would assume it’s retail or investing in TikTok.

WRONG!

It’s to start selling on Amazon Europe. Amazon is booming there right now, and brands describe it as a second gold rush. In fact, Amazon Europe controls 30% of the total e-commerce market there!

Most don’t sell there because it’s kind of a pain. This presents YOU with an incredible opportunity.

💡 My friends at Accel Club have cracked the code when it comes to expansion into Europe. Instead of you flying blind, they do all the hard work for you, and you watch the money printer hum along.

And those pesky tariffs? What tariffs? Those don’t exist in Europe!

How it works: In a nutshell, they will buy inventory from you and sell it for you. They even manage all the annoying VAT taxes and PPC.

👉 Don’t try to reinvent the wheel. Connect with them today and start selling in Europe the easy way.

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🚀 This Week's Amazon Hack: The Blue Badge You Never Knew Existed

I have a consulting client who dominates the coffee space on Amazon. Here's the plot twist, though. One of their most effective growth levers hasn't been PPC or updating images. It's harnessing the power of business customers.

99% of traditional Amazon sellers neglect business buyers because I think there's this assumption that it's not worth their time.

How does a 500-unit order sound? Now I have your attention.

That's actually light compared to some of the orders this client gets on a regular basis. Some of their business buyers include hotels and construction sites. In many ways, these are the best types of customers. Little to no customer complaints and returns are nonexistent.

One of the easiest ways to attract these customers is to unlock something called the "blue badge discount."

To get this to show up, you'll need to offer a minimum of 5% off a single unit and 3% off bulk orders.

What's really cool about this badge is that it ONLY shows up for business buyers. Your traditional customers on Amazon will never see it. Your Buy Box price for the masses is unaffected.

Leveraged correctly, your AOV will go up, your overall sales will go up, and your customer lifetime value will go up. It's a slam-dunk hack that is hardly talked about in 2025.

Sometimes, the most boring of hacks are the most effective. In a world where the trade war rages and Amazon continues to make your life more complicated, these hacks are a welcome reprieve!

To create the blue badge discount, head on over to Manage All Inventory, find the listing you want to edit, and click "Set" next to the "business price". If you don't see this, you will need to enable the "business price" under preferences. Clicking this will open the Business price action panel, where you can tweak your discount percentage.

I hope you found this hack useful in a time of great uncertainty!

🔥 Hot Amazon Seller News: This Prime Day Will Be Different

Being late this year will be catastrophic. Everything is moved up, and Amazon isn't playing around. They will not have mercy on you.
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You might see these deadlines and think you're set, but you're probably not. My advice is to beat these dates by 2 weeks if you can. You DO NOT want to be part of the mad rush at the very last second. When in doubt, get to the airport early, right? The same applies here.
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🤯 Prime Day is 4 freaking days this year. This equates to more deals and more inventory needs than ever before.
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Expect to spend 2x your PPC budget from last year and a tsunami of customer emails. With the looming trade war, expect the unexpected.
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Inventory, inventory, inventory. That is the name of the game.
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One last reminder. Prime Day is NOT about making money.
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Prime Day IS about boosting your BSR, brand awareness, and driving review counts. Once you make this mental shift, you will get more excited about it.
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Let's go!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

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