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💥 Amazon Just Destroyed Their Search Bar
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Perch+ gives you access to Top 10 lists, deal sites, and more. To snag 20% off your first month, just fill out this quick form! (*everything above is a sponsored ad, get yours here!) 🚀 This Week's Amazon Hack: RIP Amazon Search Bar In a single announcement, Amazon just made traditional search irrelevant. It sounds like clickbait but it's not. Let me explain why. By now, it's obvious how things are going to play out between the juggernauts, Amazon and Walmart. Walmart has made a very smart decision to embrace ChatGPT and establish a formal partnership. Their future is seamless checkout on ChatGPT without ever going to Walmart. Amazon has dug its heels in and doubled down on its internal AI capabilities. Introducing "Help me decide AI". Basically, this AI tool scans all your historical browsing history, purchases, advertising click data, bookmarks, and Alexa audio data (Yes, Alexa knows you better than you do). It's basically a giant Big Brother spying tool that wants you to spend more money on their platform and never leave. Do you see what's happening? Kind of creepy and kind of cool. Look, it's efficient. That's reality. Who has time to read reviews? Let Amazon do that for you. OK, so what does this mean for YOU, the brand owner? Honestly, the answer is pretty straightforward. We might not see a full embrace of this AI tool today, but if you forecast 1-2 years from now, it will be the mainstream research method for Amazon customers. No thinking, no paralysis by analysis, and no crappy products. Customers will rely on Amazon for literally everything. You might decide on the color. That's about it. Knowing that Amazon is pulling data from every corner of Amazon, this translates to one thing: manage your public-facing data! -Reviews will matter more than ever before. Guess which data set gets pulled first when customers use the "help me decide" tool? REVIEWS. OK, this is where things get pretty wild. Amazon isn't just pulling reviews in a silo. It's pulling reviews from their entire catalog for whatever product you're looking for and cross-comparing them. If you have slacked with managing your reviews, a new Hell has arrived for you. -Your image data just became extremely valuable. I'm talking about your main images, of course. This AI tool not only pulls from your title, bullets, and A+, but it's going to pull from the text within your images. If your product does not have size charts, measurements capacity data, or load limits, you will suffer BIG TIME. Example: let's say you are shopping for an air fryer. Amazon might already know that you have low-height cabinets. You ask it to find something with a strong customer feedback record with a 5-quart capacity. Heck, maybe you are looking for other features like dishwasher-safe basket and broiler option. If you sell one of these but forget to add these hyper-specific data points to your listing, you will be skipped over when it recommends something to customers. Don't give your competitors the edge. -Own your return rate. The AI tool pulls directly from your return rate, so the days of average products are OVER. The days of black hat tactics are OVER. There is no reason why you should have a high return rate. The future is about QUALITY and brand story. -Watch your trends like a crazy person. Why? Because these trends are not only going to guide the AI tool but are actually going to show up to the customer. These could be trends like an uptick in returns, recent negative reviews about damaged products, or quality defects. The list is long, and it's your job to make sure you leave no stone unturned. I've talked about this idea of quality over everything ever since I started writing this newsletter. I saw the writing on the wall, and now you do too. Most hacks are dead. To future-proof your business, you are going to have to level up across the board: product quality, product experience, product story, delivering on promises, and product packaging. If this issue scares you a little bit, that's a good thing. Not all fear is bad. I want you to prepare now because the age of AI is knocking on your door. 🔥 Hot Amazon Seller News: 2 Big Updates Speaking of returns, Amazon just gifted sellers with a big, beautiful return window that goes all the way to January 31. Did you just groan out loud? I know I did... This obviously presents new challenges to cash flow and Q1 inventory adjustments. January will become the month of dreaded reconciliation. This also means that you should be at the top of your game when it comes to customer emails. In my experience, you can dramatically reduce your returns in January by answering questions RAPIDLY. The more info you can give your customers, the fewer returns you will have. It's science. Update #2 is Amazon's launch of "Price History" directly on the listing. This was really born out of the recent FCC lawsuits. The goal here is to give customers 100% transparency when it comes to historical pricing. Going forward, customers will know when you have given out the best deals. In turn, your customers will know when to wait or buy. It all comes down to this public data. Where this gets a little sketchy is if you use repricing software that tweaks prices 24/7 with AI. You will have to decide if it's worth the risk going forward. A million price changes erode customer trust. I don't make the rules. Jon Elder 🙋♂️ Whenever You Are Ready Here are 2 ways I can help you: 1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit. 2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 17k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE. |
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Join 20,000+ brand owners like Simple Modern, HexClad, and Caden Lane who receive 1x weekly newsletter, where I provide actionable hacks to help you dominate on Amazon and crush your competition!
🥇 Want to See Your Product on Thousands of Social Media Feeds? Stack Influence automates micro-influencer marketing at an unprecedented scale. We connect you with thousands of creators who will buy your product on Amazon, try it, and share their authentic experience online. The result? You generate verified sales, own a massive library of user-generated content (UGC), and boost brand awareness - all without paying a single influencer fee. It's how top brands like Magic Spoon, Unilever, and...
🕵️ Are You Ready to Spy on Your Competitors? Smart Scout is making it unbelievably easy to not only spy on your competitors but also leverage that data to make game-changing decisions for your brand. With their Pricing Intelligence feature, you unlock never-before-seen data from your competitors. You can then leverage this data and instantly tweak your pricing strategy on your listings to capture more market share WHILE maintaining your profit margin. The key is to move fast when your...
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