🤯 Amazon Owes You More Money Than You Realize

I have a long history of both using GETIDA and recommending GETIDA to my clients and followers. There is one simple reason for that: they find money that Amazon owes you that other companies miss.

When I send people over to GETIDA, they start seeing checks come rolling in. How big? Sometimes, we're talking $50,000 after the first account audit. How would you feel if you found out that Amazon was conveniently not telling you about this money?

📅 And now it's more important than ever to sign up.

You have until October 23 to file claims for reimbursements going back 18 months. Miss this deadline? You are out of luck.

⭐ Special bonus for Amazon Insiders readers

As a valued reader, you also get access to $1,000 in account credits when signing up. You will not find a better sign-up bonus anywhere else. 🙊

👉🏻 Snag your credits. They will apply right away. Happy reimbursement hunting!

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🚀 This Week's Amazon Hack: The Tool You've Never Heard Of

Amazon has a nasty habit of launching new tools and updates and forgetting to let sellers know about them. Why they do this is beyond me...

Today is another one of those days. Amazon quietly rolled out a new dashboard tool that is an absolute game changer when it comes to your brand power.

Introducing Amazon Brand Metrics

In a nutshell, it gives you unprecedented access to your brand's performance at multiple levels relative to your competitors in your category.

Let's say you are selling lawn sprinklers and you want to know how you stack up against the other lawn sprinklers. This is where you go.

3 Key Metrics

Awareness: This metric tells you how well your brand is known among Amazon shoppers in your category. To give you this score, it is pulling data from the performance of your branded searches.

Consideration: This one is really cool because it tells you how strong you are in terms of shoppers "actively" considering your products. This is a good barometer for how your advertising dollars are being spent. Use this as a sanity check and make it your goal to hit the 95th percentile.

Purchased: This is the big kahuna! Honestly, this is the one that really matters. Money talks. This metric gives you a grade for how your sales stack up against your competition. This is truly the ultimate grade and will give you a strong sense of the impact of your investments in better photos, SEO optimization, and so on.

A word of warning

Like any tool, its accuracy comes down to who is manipulating the data. Let's assume for a second that you sell external batteries and compete with Anker. Don't be surprised if your Purchased metric is WAY higher than your Consideration metric. The reason for this anomaly is that Amazon will filter out exceptional brands with through-the-roof branded searches and normalize it for your brand.

Another thing to keep in mind is that these metrics are almost useless for categories with broad products. If there's no clear category, take the metrics with a grain of salt.

Going forward

My practical advice is to look at these metrics on a weekly basis and make sure you are moving up or at least stable. A downward trend would be a massive red flag and mean that you have work to do! Overall, the data is pretty solid and most sellers say that it lines up with actual sales.

A new version coming soon

Amazon has seen mass adoption of this tool but they have also heard seller complaints about how the data is compiled. The new version is going to show your brand's growth compared to category leaders and category medians. Expect this update to hit the dashboard in Q4 of this year.

Amazon loves data but it's so flipping scattered! My prediction is that in 2025, we will see these "mini" dashboards condensed into a streamlined platform.

I hope this breakdown has helped you today and gives you further insight into your brand-building efforts. Thank you Amazon for giving us this dashboard!

🔥 Hot Amazon Seller News: x2 Colossal Wins for Sellers

Amazon might not listen to sellers when it comes to Seller Support but they sure do like saying YES to sellers for requests that improve CTR and long-term growth!

Why? Because it means more money for Amazon.
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Today, I'm pleased to announce two colossal changes that will improve your selling experience:
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​1. First-time Subscribe & Save customers:​
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-If you look at the first picture below, you will see a slight change from past Subscribe & Save coupons. This one says "first." This has multiple implications.
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-This serves as a traditional "hook" to get people to buy once and then make repeat purchases.
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-All future Subscribe & Save orders won't need additional ad spend. Hurray!
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-Added BONUS: A metric that brand owners are always trying to improve is their "new to brand first order Subscribe & Save." This is a steroid injection for this metric. Happy days!
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-The future of Amazon is the long-term growth of your brand and this is yet another tool in your arsenal to make that happen more efficiently.
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​2. No more stacked coupons!​
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-I hate expensive mistakes and I know you do too. One that has plagued sellers is seeing customers stack coupons on top of each other.
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-Thanks to a new tool called "Stacked Promotions Enablement" you can now choose to stack coupons, percentage off, or buy one get one promotions.
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-This will be insanely useful for protecting yourself during high-volume days like Prime Day.
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-A word of warning: Amazon will not refund you for selecting "allow stacking." You have total control now.

I hope this news brought you some encouragement. We all need some wins right now.

Jon Elder

​Say hi 👋 on X or LinkedIn​

☎️ Book a FREE Discovery Call​

📈 Whenever You Are Ready

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1. ​Get Amazon Consulting - I work with hundreds of Amazon sellers to help them scale faster, crush their competition, and exit for millions. If you're ready to take your brand to the next level, book your free discovery call!
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