💡Send Product to Influencers and 5X Your Amazon Revenue!

Look, I’ll be honest. Selling on Amazon without utilizing influencers is like tripping yourself on purpose.

Finding influencers can be hard but my good friends at Stack Influence make it as easy as pie. They automate collaborations with Micro Influencers through product giveaways and you watch your sales go to the moon.

If you’re launching a new product, their fully managed platform boosts sales immediately. This generates instant momentum for your listing and gains you extreme favorability with Amazon’s algorithm.

👉 With Stack Influence, Amazon sellers have turned new product launches into 6-figure listings in under 2 months.

💥 Stop stalling. 5X your sales and get onto page #1 today.

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🛠️ 5 Solutions Worth Checking Out

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🚀 This Week's Amazon Hack: A Gift From Amazon

Brand Tailored Promotions have been around forever but Amazon rolled out an update recently that really felt like a data earthquake.
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It's a game-changer.
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Historically, BTPs have been limited to promoting your entire catalog. Not exactly the smartest approach for targeting high-purchase-intent customers...
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Well, that's history!
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💡What changed? ​
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​Target Specific Products: Sellers can now promote individual ASINs or groups of ASINs, making promotions more relevant and effective.
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​Broader Audience Targeting: While previously BTPs could only reach people who had interacted directly with your products, now they can also target in-market customers who have shown interest in similar products but not necessarily yours.
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​Audience Segments: BTPs now allow for detailed segmentation of customers:
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​1. New Customer Acquisition: Targets Brand Cart Abandoners (Insane potential here!) and Potential New Customers.
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​2. Customer Retention: Focuses on top spenders, brand followers, repeat customers, etc., to maintain engagement.
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​3. Re-engagement: Target customers who are showing signs of reduced spending or engagement, like Declining Top Tier or At Risk customers.
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4. Cross-Sell: Promote to customers who have bought complementary products, encouraging them to give your brand a chance.
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Make them think twice about leaving. How? Offer something aggressive like 25% off to those pesky cart abandoners and turn them into repeat customers. That's how.
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​BONUS: Another tactic would be to target customers who have looked at your competitors in the last 7 days but never pulled the trigger. Now you can dangle a carrot through a one-time discount.
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Say goodbye to the Tailored Brand Promotions Black Box! Amazon rarely has wins these days but this is one of them.
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My advice? Leverage this aggressively while most sellers are asleep at the wheel. One of the best "secret growth hacks" is to stay on top of new Amazon marketing tools and use them before everyone else.

🔥 Hot Amazon Seller News: Stop Sleeping on Video Ads

Some really interesting advertising data came out and it's worth sharing. In fact, it might change your entire strategy for 2025.

What if I told you that you have been investing in the wrong Amazon ads for years?
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Don't worry, don't get too sad. I come with good news!
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Most brand owners would tell you or simply assume that Sponsored Products would come in at #1 in terms of ROAS.

Oh how wrong that is!
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👉 Here are the 8 PPC types ranked by ROAS for 2024:​
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1. Video Ads (48%)
2. Sponsored Products (39%)
3. DSP Display Ads (37%)
4. Sponsored Brands (37%)
5. Sponsored Display (35%)
6. Amazon Live (32%)
7. Amazon Streaming TV (25%)
8. Audio ads (25%)
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👑 That's right. Video ads are KING right now. Honestly, this makes a lot of sense to me. Very few Amazon native brands have ever invested in video content so it's kind of early in this space.
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📈 That's your cue to dominate video ads until your competition catches up. Here's some more good news: bids are LOW! Leverage this to kingdom come.
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💡 I can attest to this. My clients are crushing it with video ads at scale. One word of caution though. It's not uncommon to see a flood of clicks from low-intent buyers. Your video might hook them out of interest but their intent simply isn't there. This can decimate your ad spend so please be careful!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 20,000+ newsletter subscribers, 32k+ Twitter followers, and 12k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.