💡It's Time to Upgrade Your PPC Agency in 2025

Wanna know a scary truth? 99% of PPC agencies are trash.

Harsh? Yes, but it's justified. Seeing sellers get burned is not fun but sadly, I see it all the time.

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What makes them one-of-a-kind is that they have mastered the art of merging AI with REAL humans.

With a results-driven company culture, they won't rest until your ACoS goes down and sales go to the moon.

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🚀 This Week's Amazon Hack: Christmas Came Early!

Today isn't really a growth hack but a deep dive into the very exciting Amazon news that 2025 FBA and referral fees will be frozen.

Yes, you read that right. Amazon has promised to not increase its fees in 2025. And it gets even better than that. Some fees are going down!

Before we dive in, I would like for all of us to give Walmart a round of "virtual applause" for blessing us with this news. It's not a secret that Walmart has been quietly chipping away at Amazon's online dominance. I'm sure you have seen me post about them in the past. They have seen the wreckage Amazon has left behind in the seller community and they have done a good job of selling themselves as the "savior" of the 3P world.

Capitalism thrives with competition. More successful platforms translate to lower fees for third-party sellers.

Let's dive in!

📦 Lower fees for bulky items! I'm looking at you, furniture sellers! You’ll see a reduction of $0.58 per unit on inbound placement service fees for minimally split shipments starting January 15, 2025.
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🤑 Fee waivers for new products. Yes, you read that right. Amazon is making it even more attractive to launch your new products on their platform. To entice you to stay, they are offering to waive the inbound placement fee for your first 100 units under the FBA New Selection Program. I'll take it!
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😎 Invite-only discounts for growth. If you have a rockstar listing that has insanely high demand, get ready for some VERY STEEP discounts in January 2025. I'll keep you updated as more info comes out next month.
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🛠 Smarter tools. As if the 2024 AI announcements weren't exciting enough, Amazon also announced that they are planning to give their fee calculators and inbound shipping tools a much-needed steroid boost.
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This news is obviously a breath of fresh air. You could hear the sigh of relief from around the world. As good as this news is, there is much work to do in terms of adapting to all the fee structure changes, inventory placement, and AWD migraines.
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DO NOT take your foot off the gas in 2025.

🔥 Hot Amazon Seller News: Hope for Resellers

Amazon has "clarified" (more like totally revamped!) the rules for custom bundles. With VERY LOUD feedback from sellers, they've given the Consumables Bundling Policy a makeover because the old rules were, let's say, a bit too arduous. You can feel the fury of resellers through social media!
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🏢 Direct from Amazon HQ:​
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"We heard your feedback that the policy lacked clarity, making it difficult to understand how it impacts your business. We apologize for any confusion this may have caused and we appreciate you providing feedback to help us improve."
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➡️ Here's the scoop:​
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Manufacturer's Magic Bundles Only: Now, only bundles that come straight from the manufacturer or brand are on the menu. No more playing DIY bundle chef!
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Repackage with a Pass: Fancy repackaging? You'll need a special permission slip, aka a Letter of Authorization from the brand owner. And remember, all items must be from the same brand family!
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Gift Basket Gala: Good news for gift baskets! You can mix brands, but it has to be gift-ready. I expect Amazon to further clarify what "gift-ready" means to them...
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💡 What Happens Next? ​
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It's Effective TODAY: All new consumable bundles must follow this brand-spanking new policy.
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Existing Bundles Countdown: Enforcement kicks off on January 1, 2025. If your bundle was blessed by the brand or an authorized seller, you're golden. Otherwise, it's time to rethink your strategy.
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Out with the Unauthorized: No more rogue bundles or mixing brands without the brand's nod of approval.
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Like always, Amazon is trying to find a happy medium making both brand owners and resellers happy.
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Honestly, I think they struck it with this update. It seems pretty fair, and it should keep legitimate resellers decently happy.

Jon Elder

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