🚀 5X Your Amazon Sales With Strategic Social Media Influencers

Look, I’ll be honest. Selling on Amazon without utilizing influencers in 2024 is like tripping yourself on purpose. Why would you want to do that?!

Finding influencers can be hard but my good friends at Stack Influence make it as easy as pie. They automate collaborations with Micro Influencers through product giveaways and you watch your sales go to the moon.

They are So GOOD that some of my coaching clients have actually run out of stock. A good problem to have!

If you’re launching a new product soon, their fully managed platform boosts sales immediately. This generates instant momentum for your listing and gains you extreme favorability with Amazon’s algorithm.

👉 With Stack Influence, readers of this newsletter have turned new product launches into 6-figure listings in under 2 months. If you want to grow FAST, this is a proven way to go about it.

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🚀 This Week's Amazon Hack: Yes, I've Hacked Rufus!

Rufus can make or break your brand on Amazon. Rufus can either help shoppers say yes to your product or it can scare them away.

Thankfully, I have figured out what makes Rufus tick. I'll be honest, it's not as complicated as you think. A few of the updates will shock you though. Amazon is investing hundreds of millions of dollars into AI research so Rufus is here to stay. The key going forward is knowing how to manipulate Rufus to drive sales for your products.

The first question you should be asking is "Where does Rufus get his information?"

The answer is a bit nuanced but I'm going to walk you through where Rufus is looking for data TODAY. All this may change a month from now. If it does, I will update you again.

Data Location #1: Listing Data

Have you ever asked Rufus a question when you're on a listing? You will notice that Rufus will spit out an answer along the lines of "According to the product description..." Rufus is using the term "product description" extremely broadly.

What you need to understand is that Rufus is pulling data from multiple locations.

Data Location #2: Your Images

Rufus is looking at literally everything. On a deeper level, Rufus is looking to solve HIGHLY SPECIFIC problems for customers. Elite brands like Mary Ruth's get this and are leveraging their hero image to force Rufus to answer favorably when customers are looking for supplements. Check this image out:

Do you notice how they're using every square inch of their hero image's real estate? With just a glance, my eyes are picking up that their product will improve my energy, immunity, and beauty (yasssss queen!). It even tells me that it includes extra things like elderberry and K2. When customers ask Rufus for a solid multivitamin supplement with elderberry, this will be listed as an option. See the connection now?

Data Location #3: Golden Text

Stop sleeping on the boring text data. Yes, I'm talking about your backend search terms, attributes, and alt-text for image uploads. These are prime spots for highly targeted long-tail search terms. Most sellers leave much of this blank. Don't make that mistake.

Keep this process simple and view this through the funnel effect. Your highest volume search terms go in your title and backend search terms. Middle-volume and long-tail keywords can be spread out across your A+ and alt-text when uploading images. Did you know that Amazon allows you to use 100 alt text characters per photo? Now you do!

Data Location #4: Your Video

Video is another one that sellers neglect for some reason. It's a very easy way to ensure Rufus understands your listing and has no doubts about recommending it to customers. As always, I recommend a short but info-packed 30-second video that is benefit-focused.

If you go to Mary Ruth's listing on Amazon and watch their video, they don't stop at mentioning the inclusion of K2. They get VERY specific and mention that their K2 is bioactive and beneficial for strong bones and heart health! Feed Rufus and Rufus will feed your bottom line!

Data Location #5: Customer Feedback

Rufus obviously does not rely on what you include in your listing. When he gives you an answer, it's typically followed by "Customers agree that..." Rufus aggregates customer feedback from your text reviews, customer Q&A's, and AI review summaries.

In terms of customer reviews, all you need to really focus on is trend data. Do you notice the same complaint popping up in recent weeks? trust me, Rufus will notice that before you do so stay on top of it. The last thing you want is for Rufus to stop recommending your products because of a factory quality issue that goes ignored.

Q&A's are fairly straightforward. Customers ask questions, you need to answer. And don't be lazy. Be long-winded! For example, if someone asks if your product will help you relax, don't just say yes, it will. Go into great detail about how your product achieves that effect and how you are superior to your competition.

For your AI review summaries, there's not much to do except monitor these daily and ensure that Rufus is only showing accurate information. I've had clients absolutely mortified when they see Rufus mention a negative trend when in reality, just a single review mentioned the negative experience. Rufus makes mistakes.

In a case like this, all you have to do is screenshot it and ask Seller Support to make the update. When you submit your request, ALWAYS mention the customer experience and your desire to have the most accurate information possible on Amazon. Trust me, you will thank me.

BONUS Data Location #6: Amazon Posts

Yup, Rufus looks there too. What I love about Amazon Posts is that they are completely free and drive an insane amount of organic traffic to your listings. you have to post consistently though.

I'm going to use Kitsch as a strong example. Their latest post includes Christmas-themed imagery and relevant hashtags like "#parabenfree and #zerowastehair." Do you really think this was by accident? Of course not. They are targeting customers looking for those solutions.

The key takeaway is to focus on the "Why" behind customer searches.

One last example.

A typical search for "olive oil" will produce a list of sponsored products, best sellers, and other organic results.

With Rufus, customers can now search "I'm looking for an organic olive oil, packaged in glass, and sourced from Italy." This search forces Rufus to analyze billions of data points mentioned above and give you results that line up.

Ultimately, Rufus is transforming Amazon's ecosystem which was once 100% reliant on keywords and turning it into a dynamic topic-driven search experience. Yes, this means that everything just got more complex. But that's why people like me exist. I'm your secret growth hack.

🔥 Hot Amazon Seller News: Large Amazon Sellers Rejoice!

A small but mighty update was rolled out by Amazon a week ago and no one is talking about it.
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Introducing Auto-Filled Attributes!​
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No, this is not going to dramatically change your business but what it WILL do is improve your efficiency.
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I can't tell you how much time I've wasted filling out attributes as I grow my brand. This update is really going to make you happy if you have a large catalog and launch new products on a regular basis.
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Say goodbye to adding the brand name, manufacturer name, material features, age range, and others.

Copy and paste on steroids pretty much.
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When you create a new listing, Amazon now gives you a prompt to "save product details for future listings."
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Let's say you sell fishing hooks. You are going to save a TON of time going forward by using a "fishing hook" attribute profile.
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Now, when you create a new fishing hook listing, you can auto-populate your product details.
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I'll take the small win!

Jon Elder

​Say hi on X or LinkedIn​

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🙋‍♂️ Whenever You Are Ready

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