🛑 Stop Neglecting Millions of Walmart Customers

Holiday shoppers are crossing off their gift lists earlier than ever—according to Vericast, 44% plan to start their 2024 holiday shopping in October or sooner.

With Walmart.com being the go-to destination for millions of holiday shoppers, it’s a crucial time to join Marketplace and get your products within their reach.

As a Marketplace seller, you can access:

• A network of millions of customers
• Innovative tools to fuel your growth
• Walmart’s omnichannel advantage

Plus, no monthly or setup fees, ever. It only takes a few minutes to create an account for what could be a game-changing move in scaling your business. Sign up for Walmart Marketplace today.

👉 Join now!

🛠️ 5 Solutions Worth Checking Out

🤑 START MAKING AMAZON PAY YOU BACK - GETIDA has been maximizing FBA seller reimbursements (think overcharge fees and lost/damaged inventory) for over eight years and has quickly become a seller favorite. Joining is quick and easy, grab your $1,000 reimbursement credits here.

🌊 FLOOD YOUR LISTINGS WITH TRAFFIC - Stop settling for basic Amazon advertising and start targeting top-tier media, celebrities, and influencers. With the help of Resound, you can get your Amazon products in front of massive audiences via their new low-cost media boxes. Hurry! Resound is launching this in January and spots are filling up FAST!

⚡ 10X REVENUE WITH INFLUENCERS - Boost your sales with ​Stack Influence's​ unique approach to influencers and UGC. Sign up HERE and join brands like Unilever and Magic Spoon to 10X your revenue in 2 months and decrease ad costs in 2025!

📊 GUARANTEED SALES WITH GOOGLE - PixelMe’s proprietary technology turns Google searches into explosive Amazon sales using Google Ads and patent-pending conversion optimization technology. Get started with a FREE ASIN opportunity audit and $100 off.

📈 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. Tell them that Amazon insiders sent you to grab 20% off your first month!

(*everything above is a sponsored ad, get yours here!)

🚀 This Week's Amazon Hack:

Amazon gets a ton of hate for obvious reasons. I could write all day about that but that is a colossal waste of time. You come back to read this newsletter to grow your brand and leverage Amazon as they take over the world. This issue is no different.

2025 is around the corner and I want you to do a paradigm shift. Between DTC-styled storefronts and A+ upgrades, Amazon is making one thing clear: the future is branding and they want to give you resources to make that happen.

Say hello to brand follower targeting. Instead of the classic shotgun method, Amazon now gives you the ability to target your loyal brand followers with a coupon. No, that was not a typo.

As a reminder, if you haven't added an invitation to follow your brand on your storefront, that is your cue. Here is how Mary Ruth's does it:

It gets better.

You know those annoying cart abandoners? Well, they're a goldmine now thanks to targeted discounts. Hook them once and they become future repeat customers for life.

Brand-tailored promotions are going to be the most underrated growth hack of 2025. Don't be one of the brand owners who miss out on this FREE marketing opportunity.

One side note, the minimum size of the audience of brand followers must be 1,000. So, if you're not there yet, go edit your storefront banner!

To get there, click the Advertising tab on your menu, select Brand Tailored Promotions, and click Create a Promotion.

I hope this excites you about 2025! I really do think that next year will be transformative for brand owners. Amazon is trying to be a "DTC Lite" platform and it shows.

🔥 Hot Amazon Seller News: Heads Up Resellers, New Rules Are Out!

Amazon has "clarified" (more like totally revamped!) the rules for custom bundles. With VERY LOUD feedback from sellers, they've given the Consumables Bundling Policy a makeover because the old rules were, let's say, a bit too arduous. You could feel the fury from resellers through social media!
​
​🏢 Direct from Amazon HQ:​
​
"We heard your feedback that the policy lacked clarity, making it difficult to understand how it impacts your business. We apologize for any confusion this may have caused and we appreciate you providing feedback to help us improve."
​
​➡️ Here's the scoop:​
​
Manufacturer's Magic Bundles Only: Now, only bundles that come straight from the manufacturer or brand are on the menu. No more playing DIY bundle chef!
​
Repackage with a Pass: Fancy repackaging? You'll need a special permission slip, aka a Letter of Authorization from the brand owner. And remember, all items must be from the same brand family!
​
Gift Basket Gala: Good news for gift baskets! You can mix brands, but it has to be gift-ready. I expect Amazon to further clarify what "gift-ready" means to them...
​
​What Happens Next? ​
​
😬 Effective TODAY: All new consumable bundles must follow this brand-spanking new policy.
​
⌛ Existing Bundles Countdown: Enforcement kicks off on January 1, 2025. If your bundle was blessed by the brand or an authorized seller, you're golden. Otherwise, it's time to rethink your strategy.
​
🛑 Out with the Unauthorized: No more rogue bundles or mixing brands without the brand's nod of approval.
​
Like always, Amazon is trying to find a happy medium making both brand owners and resellers happy.
​
Honestly, I think they struck it with this update. It seems pretty fair, and it should keep legitimate resellers decently happy.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 21,000+ newsletter subscribers, 32k+ Twitter followers, and 12k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.