😮 Mark Cuban Retweeted Me


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🚀 This Week's Amazon Hack: Amazon Broke The Internet

First off, Happy New Year! 🎉

2025 truly started off with a bang. I'm going to get you up to speed and then ask you for a favor.

So, what happened last week?

Well, I'm sure you know the famous Dilbert newspaper cartoon. It's one of my favorites. Scott Adams, the guy behind Dilbert, posted on X about how countless Chinese sellers are selling counterfeit calendars using his intellectual property. He then tried to report these sellers but found Amazon's system to be somewhat broken.

Then Mark Cuban jumped into the conversation and retweeted me. Yes, that actually happened.

At this point, the entire internet was talking about Amazon, the plight of American Amazon sellers, and how the Chinese are dominating the platform and basically getting away with highway robbery.

Then the unthinkable happened. Elon Musk commented. As you know, Elon is Trump's right-hand man. This is a HUGE deal because the USA seller space has largely felt ignored by both parties. All that has changed overnight.

Now, multiple billionaires and the leader of the free world are aware of the massive issues on Amazon, specifically, the cheating that Chinese sellers are notorious for.

Takeaways:

  • The right people are talking about Amazon. I have waited years for this to happen.
  • The right topics are being discussed: fraudulent products being sold by the Chinese, systemic IP infringement abuse, and dangerous products being sold.

May I ask a favor?

Look, the iron is hot right now. If you're reading this, chances are that you are an American-based seller. I need you to email or call your State Representatives including your Senator. The goal is to get a flood of alerts to the right people in the American government. Mention the X posts. Mention this email. Just keep your message simple. Amazon is allowing Chinese sellers to break the rules and decimate American sellers. It takes less than 30 seconds.

How's that for a spicy start to 2025? 😂


🔥 Hot Amazon Seller News: RIP Ugly Titles

It’s about freaking time, Amazon! Starting January 21, (my birthday 🥳) long titles with redundant keyword stuffing will be banished for good.

I have been asking Amazon for this change for years so I couldn’t be happier about this news.

Amazon listing titles are utter trash. They should be brand and feature-focused, not word soup. This is a good step in the right direction.

- Titles capped at 200 characters for most categories.
- No more special characters.
- Say goodbye to repetitive keywords.

2025 is gearing up to truly become the year of branding and less about SEO hacking. It’s all about your product quality. It all boils down to this one truth.

Whatever you do, don't allow Amazon to make these changes for you! Update everything before January 21 and avoid any suppression issues or AI-gone-rogue issues. Never, I repeat, never trust Amazon to make changes on your behalf.

Here's what I recommend. Your title should include those "powerhouse" keywords or features that truly make your product stand out. Save the minutia for your bullet points and A+ content.


Jon Elder

Say hi on X or LinkedIn

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