📣 Speaking Event Announcement

That's right. I'm speaking again. And it's virtual again! This means that you can sit back and sip some coffee in your robe at home.

My session is called "Exit Like a Billionaire". And, yes, I stole that from Temu.

There are 19 speakers in total, covering everything from AB testing to reducing your yearly tax burden. You don't want to miss this webinar.

It all goes down July 23 at 7 pm CST / 1 pm EST.

👉 Sign up for free by going HERE.

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🚀 This Week's Amazon Hack: Don't Neglect Post-Prime Day

Chances are, you just smashed your 2025 Prime Day sales record. I've heard from many of you, and the numbers are staggering. The news headline that Prime Day sales plummeted 41% on day 1 had everyone in a panicked frenzy, but now that the numbers rolled in for all 4 days, everyone is smiling from ear to ear. This is exactly what I predicted. In 2024, Prime Day was a two-day event. You can't expect the same sales on day 1 of a four-day event. It's simple math.

OK, now that we have that out of the way, what's next? Great question!

So, you know me and the fact that I like to keep things as simple as possible.

THE MAIN GOAL is to keep your ranking high over the next four weeks. They should be at pre-Prime Day or higher. Resist the urge to kill off keywords simply because ACoS is through the roof. This is a catastrophic mistake. You need to protect your territory at all costs and not let up.

One of the best ways to do this is through retargeting. During Prime Day, there were millions of customers that never checked out. This is when you hook them. The buying frenzy is over, and they are still on the fence.

Yes, some housekeeping.

If you took my advice and updated your images and storefront for Prime Day, it's time to clean those up and get everything back to normal.

STEP 2 is to set your sights on Q4 and start inventory planning now. Also, it's CRITICAL to ensure you don't run out of stock over the next four weeks. Not only does this disrupt your ability to sell, but it also destroys your BSR. Avoid this at all costs. Do a quick audit of your account, and don't forget to account for exterior factors like Walmart and DTC orders if you are using your FBA inventory for those.

Let's summarize.

1- Maintain your ranking.

2- Retarget customers (both new and existing).

3- Update inventory forecasts.

Whatever you do, don't panic when you see bleeding in your PPC campaigns. This happens every year, and the best course of action is to stay the course and ride it out. The last thing you want is to allow a shark to scoop up market share because you got cold feet.

🔥 Hot Amazon Seller News: Amazon Drops Bombshell

Amazon has once again disrupted our space and dropped a bomb. No, not a bad bomb. A Good one!

It's something called Custom Analytics, and my jaw dropped when I saw it announced. Even as I write this, I'm shocked that they launched this for ALL sellers.

It's 2025, and for 10+ years, sellers have been pleading for robust, tweakable reports without the hassle of Excel or third-party tools. Amazon just answered with a big freaking megaphone.

So, what is Custom Analytics?

Picture it as your very own data wizard, like having a mini Tableau or Power BI chilling in your Seller Central dashboard. Here’s the magic it conjures:

• Craft your own unique dashboard from the ground up or grab one of Amazon’s ready-to-roll templates.
• Pick and choose from a treasure trove of metrics covering every key report—think Inventory, Coupons, Search Query Performance, and beyond...
• Chop, slice, and dice your data to spot trends, sniff out performance hiccups, or unearth golden opportunities, all without leaving the platform.

This is hands-down the most sophisticated analytics tool Amazon’s ever rolled out. It’s a turbo-charged leap for brands ready to steer their Amazon empire with true P&L swagger. No more default dashboards!

Are you excited? You should be.

If you have built a custom dashboard, I would love to hear from you. Just reply to this email.

If you haven't, head on over to Reports, then click "Custom Analytics" in Seller Central.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 24,000+ newsletter subscribers, 33k+ Twitter followers, and 17k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.