👀 Want to Reach Millions of New Customers?

Walmart leaders unveiled several initiatives to thousands of sellers attending Let’s Grow! 2024 Walmart Marketplace Seller Summit.

Notable announcements from the summit include category expansion, multichannel fulfillment, and new features that simplify selling across markets. Walmart Marketplace, one of the fastest-growing eCommerce platforms, continues to invest in capabilities and solutions to fuel seller success and offer customers an endless aisle of items they need, want, and love.

👉 Learn more and sign up to sell on Walmart Marketplace today!

🛠️ 5 Solutions Worth Checking Out

💰 START MAKING AMAZON PAY YOU BACK - GETIDA has been maximizing FBA seller reimbursements (think overcharge fees and lost/damaged inventory) for over eight years and has quickly become a seller favorite. Joining is quick and easy, grab your $1,000 reimbursement credits here.

⚡ BOOST YOUR AMAZON REVENUE BY 13X - Brands like Magic Spoon are working with Stack Influence to dramatically increase their external traffic to Amazon through influencer partnerships. Why aren’t you? Click here to sign up before October’s Prime Day!

🤖 BOOST RANK WITH GOOGLE ADS - PixelMe’s proprietary technology turns Google searches into explosive Amazon sales using Google Ads and patent-pending conversion optimization technology. Get started with a FREE ASIN opportunity audit and $100 off.

📈 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. Tell them that Amazon insiders sent you to grab 20% off your first month!

(*everything above is a sponsored ad, get yours here!)

🚀 This Week's Amazon Hack: Make Rufus Obey

Oh if it was that easy! Rufus, as I'm sure you know, is Amazon's AI model that was rolled out site-wide recently in the United States and the UK.

Rufus can either be your best friend or your worst enemy. The key is to train him correctly!

Rufus shows up for every customer now and answers literally any question one might have about your product. This is both frightening and exciting for obvious reasons.

🐶 So, where is cute little Rufus pulling information from? The answer might shock you:

-Listing title, bullets, description, back-end search terms, technical details, and A+ content

-Picture data (yes, Amazon reads the text inside your infographic images!)

-Customer reviews

-Community Q&As

-Storefront pages

-Amazon posts (Yes, I see you. You still haven't touched these, have you? That changes today. Start feeding Rufus endless lines of data with a post a day. Rufus will be very happy and so will you.)

-ALT text for your A+ images (Did you know that Amazon allows you to add up to 100 characters of ALT text? This is a criminally underrated SEO hack and very few talk about it. I know it's a pain to update these for large catalogs but you will thank me and Rufus will be given an extra special treat!)

It's time to audit each of these and make sure that Rufus is sharing the most accurate information possible with potential customers. The last thing you want is to have Rufus make educated guesses. AI will get there but we are in inning 1 and AI cannot be trusted yet.

The future is RELEVANCE when it comes to how your products are ranked on Amazon. Rufus is already starting to promote products depending on how and what the customer is asking.

Test, test, test!

Let's assume you sell computer keyboards for a second. You need to self-audit and pose questions to Rufus to see how he responds. Here are a few examples:

-How ergonomic is it?

-How long does the battery last?

-Does it have any USB slots?

-What's a review summary from customers?

-Does the seller offer a warranty?

If any of the answers miss the mark, make sure you add the info somewhere on your listing.

⚠️ Amazon Accelerate starts today and I expect to see a TON of fresh updates for Rufus. make sure you are following me on LinkedIn for those. I expect major fireworks. Amazon has decimated their relationship with the selling community so i expect a ton fo positive updates.

🔥 Hot Amazon Seller News: U.S.A. Amazon Sellers Rejoice!

In a landmark policy adjustment, the Biden administration has introduced stringent regulations on imports, particularly impacting e-commerce giants like SHEIN, TEMU, and Chinese sellers on Amazon.
​
Are you as shocked as I am? This was not on my 2024 bingo card!
​
💡 Here's how these changes are reshaping the landscape:
​
-Tariff Enforcement: Products previously benefiting from duty-free import under the $800 de minimis threshold now face Trump-era tariffs, closing a significant loophole.
​
-Tax Compliance: Imports below $800 now require the importer's social security number, enhancing tax accountability.
​
-Safety and Compliance: Products like toys and children's furniture must now come with compliance certificates, ensuring they meet U.S. safety standards even when imported in smaller, sub-$800 batches.
​
😵 Losers:​
​
-Direct Chinese retailers like Temu, Shein, and Aliexpress. Part of the reason they are so cheap is that they have thrived on the previous duty-free advantage. Those days are over.
​
-Fulfillment centers engaging in tax avoidance practices, primarily those in Canada and Mexico. Remember the manufacturing boom in Mexico that everyone was talking about? Those were predominantly Chinese-owned operations and now they're in a world of hurt.
​
-Air freight companies that capitalized on quick, low-cost shipments from China. They are going to be transporting way less crap from China now!
​
🎉 Winners:​
​
-Amazon and USA 3P sellers in general, by leveling the playing field against underpriced competitors.
​
If you are an American brand owner and comply with the Trump tariff laws, you should be popping champagne right about now. There will be a massive drop in competitors as they cannot cheat the system anymore.
​
To each of you who called your state representative over the past year, THANK YOU. This is literal proof that being politically active matters.
​
Welcome to a new era of USA e-commerce where accountability and fair play are king.
​
Now, before you really start partying, a word of caution. This is what is called "Notice of Proposed Rulemaking" which means it has to go through a review process and be passed as law. Be patient. I suspect this will be passed ASAP since thousands of brand owners have lit up their representative's phones over the past year AND it's a non-partisan issue.
​
This is a HUGE win for American sellers!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 20,000+ newsletter subscribers, 31k+ Twitter followers, and 10k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.