📈 Boost Your Conversion Rate by 25%

One of the easiest ways to dramatically boost the conversion rate of your top-selling ASINs is to polish them up.

What do I mean by that? A visual upgrade of course! When was the last time you did a deep dive into your hero images and infographics?

Here’s the problem: most Amazon creative agencies are difficult to work with and slow to deliver.

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They are trusted by brands like Nerf, Martha Stewart & Lands’ End so you know they know their stuff. If you are ready to rebrand in 2025, you need to reach out to them today.

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🚀 This Week's Amazon Hack: Orange Man Delivered

The US federal government has given American Amazon sellers a beautiful gift as of yesterday. In many ways, the Feds are the hack of the week which is a strange thing to say out loud.

For years, I and thousands of American business owners have petitioned administrations through the years to abolish the Section 321 loophole that has allowed Chinese sellers and companies like Temu to thrive.

What is Section 321?

This little snippet of government code allowed 100% tariff exemption for any packages under $800. If you immediately think about Temu and Shein, that's because their ENTIRE BUSINESS rests on this loophole! The exact number of packages that come into America from China using this loophole totals 4+ million. That's per DAY.

An entire plane could be worth millions of dollars but since each package is addressed to a single customer, zero tariffs apply. China has quietly leveraged this over many years and has been the single most detrimental government rule for American sellers. nothing else compares.

And that's not all...

So, it gets even better. Not only did Trump kill off Section 321 but he also made it a requirement for any foreign seller to do a "formal entry" and go through a customs inspection. These are expensive and a ton of work. Basically, it crushes the Chinese advantage and levels the playing field for YOU, the American brand owner.

"But, Jon, what about the Chinese setting up shop in Mexico or Canada to avoid being impacted?" Trump must have some solid advisors because he voided Section 321 for both countries. This is going to squeeze Chinese sellers in a profound way because now every single package down to a piece of jewelry must go through a formal entry. An absolute nightmare if you are a Chinese seller.

If you made a call or emailed your Senator over the years, tagged Trump on X, or petitioned the US Trade Commission, THANK YOU! Honestly, you deserve some champagne tonight. Citizen pressure on our government officials pulled this off. Also, it goes to show that elections truly have massive implications for us as business owners in America.

For now, American brands are rejoicing, and rightfully so!

Chaos = Opportunity

Sadly, Trump also slapped an additional 10% tariff on Chinese goods. Chances are, this affects you since most of my readers source from China. Instead of getting stuck in a negative space, use this chaos as leverage.

This is a golden opportunity to renegotiate your sourcing deals including your payment terms. I'll never forget doing this myself in 2019 when the first round of Trump tariffs happened.

I've posted about this on X but I'll say it again here. This is your time to snag Net 60 terms once and for all. If this is new to you, NET 60 allows you to not make the final factory payment until 60 days have passed after your inventory leaves the factory. This means that your inventory would already be partially sold by the time you send the wire to your overseas factory. A beautiful cash flow position to be in.

I hope this newsletter issue leaves you encouraged!

🔥 Hot Amazon Seller News: Speaking Announcement!

I rarely accept speaking invites but when Jungle Scout reached out to me, I had to say yes. Amazon Seller Week is going to be epic.
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You're going to want to sign up for this one. My panel covers product development and launch strategies but that's just 1% of the conference.
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Other speakers include Aaron Cordovez (Zulay Kitchen's Founder), Chris McCabe, Brandon Young (Data Dive), and PPC GOATS Mina Elias and Liran Hirschkorn. Basically, it's an Amazon GOAT conference. Few conferences are worth your time.
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On top of peak-value speakers, you will have 30 chances to win over $50,000 in prizes. I'm giving away $500 Amazon gift cards and free consulting. Read that again.
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What are you waiting for? Sign up here.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

Here are 2 ways I can help you:

1- Get Amazon Consulting - I work with Amazon native and DTC brands to help them scale faster, crush their competition, and exit for millions. Book your free discovery call to see if you're a good fit.

2- Get In Front of My Audience - With more than 21,000+ newsletter subscribers, 32k+ Twitter followers, and 13k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.