⌛It's Time to Act NOW!

Tomorrow is October 23. Besides being hump day, it also happens to be the deadline for the Amazon FBA refund claim filing window. Past this, your number of months to file a claim shrinks to just 2 months. It has always been 18 months! Ouch!

Miss the deadline? You're screwed.

💡Solution? If you're already using GETIDA, you have nothing to worry about.

If that's not you, then it's time to sign up and make sure the last 18 months of your account get cleaned up and all dollars owed to you are finalized before the October 23 deadline.

​GETIDA is the gold standard in the Amazon reimbursement space. I can't recommend them enough to my readers and clients. They somehow find reimbursements that other services can't. You will be in good hands.

As one of my loyal subscribers, you get access to $1,000 in credits for reimbursement fees.

I typically don't like to instill fear in my posts but this is an exception. Time is of the essence!

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🚀 This Week's Amazon Hack: DSP on Steroids

unBoxed is Amazon's yearly conference to showcase the newest Amazon Ad updates and features. Boy did it slap this time around!

When I say that DSP (Demand Side Platform) got a steroid injection, I'm not even remotely kidding. Amazon updated the DSP platform from top to bottom. Not only is the interface sleek and sexy now but new smart frequency controls are promising up to 26% in savings by eliminating duplicate impressions. And that is just scratching the surface!

There were a million updates but I'm going to cover the big ones today. These are the updates that will dramatically impact you and your brand on Amazon.

1. Rocket-Boost Your New Products

Got a new product launch? This ad strategy will blast it to the moon. Using smarty-pants data, eye-catching visuals, and wizard-level tools in the Amazon Marketing Cloud, will make sure your product isn't just launched; it's interstellar within 90 days.
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​2. Bid Like a Boss

Amazon's AI has got your back, upgrading your bids to laser-focus on folks itching to buy. Instead of relying on the shotgun approach to ads, this tool is going to allow you to use precision and target high-purchase-intent shoppers thanks to first-party data and Amazon Marketing Cloud.
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​3. The Ad Detective

Who said what, where, and how did it lead to a sale? Multi-touch attribution (MTA) uses Amazon's colossal data brain to track every ad's whisper or shout in the customer's ear, giving you the full scoop on what's actually working. See? I told you that Amazon was going to unload heaps of data on your lap!
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​4. Amazon DSP's Glow-Up

The DSP got a facelift, and oh boy, does it look good! Easier to use, with new toys like standard line items and Insight Cards that are like your personal ad fortune tellers. I cannot stress this enough, DSP went from being a Buick to being Ferrari.
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5. Ad Matchmaker

This AI doesn't play Cupid with hearts but with ads and eyeballs. It places your ads where they'll be most loved, no cookie crumbs needed, ensuring your ads and the audience are matched perfectly. A fantastic use case for AI honestly.
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​6. Prime Video's Playful Ads

Now on Prime Video, ads don't just sit there; they play with you! Think of ads that you can actually interact with - like a mini-game where everyone wins, especially your brand metrics. I wish I could post a video link here. Your jaw is going to drop when you see what is rolling out. One example is shoppable carousels with a sliding lineup of products. people will be able to shop during commercial breaks! Insane!
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​7. The Sales Odyssey

Ever wonder how a customer goes from "meh" to "must-have!"? This tool maps out the 60-day saga of searches, stares, and shopping, all through the Amazon ad-venture lens.
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8. AMC for Dummies

Hate coding but love insights? Amazon Marketing Cloud has become simpler, so you can play with data like a pro without knowing a lick of SQL. Marketing magic for the masses!
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​9. DIY Video Wizard

No film crew? No problem! This tool helps you conjure up video content that doesn't look like it was made in your basement, perfect for brand storytelling.
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10. AI Ad Art Studio

Enter the AI Creative Studio, where your ad ideas get the Midas touch, turning even the most basic concepts into ad gold, regardless of your artistic prowess or lack thereof!

11. Long-Term Sales

LTS metrics assess how brand advertising campaigns perform over a year, focusing on:

• New Customer Revenue: LTS tracks sales from customers who are new to the brand, helping gauge how well ads attract new buyers.
• Ad Efficiency: This metric looks at how cost-effectively ads generate revenue over time.

Hold your horses on this one though. Initially, LTS will be introduced to select, prominent brands. I expect this to roll out in Q2 of 2025.

12. Performance+

This is an innovative campaign type within DSP that leverages AI alongside Amazon's proprietary data to revolutionize how advertising campaigns are managed. This system automates the process of audience segmentation, campaign optimization, and initial setup, aiming to enhance advertising effectiveness and business results through streamlined, data-driven strategies.

🤤 Are you drooling yet?
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I don't say this often but this is REVOLUTIONARY for your brand. It truly is.
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Expect highly targeted advertising campaigns, a mountain of customer behavior data, and ROI going ballistic thanks to AI optimization.

The future of advertising on Amazon has never been so bullish.

One last thing. Amazon is going to be posting each of their session recordings so you can really feel the impact of these changes and get even more excited. My guess is that they will post these within days.

🔥 Hot Amazon Seller News: Data Gold

Amazon is notorious for rolling out little updates with big impacts.
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Today is one of those days.
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Amazon has been on a tear lately, dishing out vital data to 3P sellers.
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This time?
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🎉 Brand Store Quality Ratings!​
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⏳ Check Your Dwell Time: Dwell time is a critical metric indicating how long visitors spend in your Brand Store. A longer dwell time generally suggests that your store is engaging enough to keep potential customers exploring, which can correlate with higher conversion rates.
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😭 Short dwell time? Most likely, this means your media assets kind of suck or aren't optimized correctly. Thankfully, it's an easy fix.
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💡 Compare with Peer Groups: Amazon's monthly updates on peer group performance can give you a benchmark. If your store's dwell time is lower than your peers, it might be time to revamp your content or layout.
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​Implement Recommendations: Amazon provides recommendations like adding videos or best-selling product tiles. These suggestions are based on what's working for similar stores, so implementing them could directly improve your store's quality rating. To this, I would add the feedback and recommendations from your designer. This is their bread and butter. Listen to them!
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Ultimately, your Brand Store is rated as High, Medium, or Low. Yes, dwell time makes the biggest impact.
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📈 How big of an impact? On average, Brand Stores with high-quality ratings saw up to 50% higher sales than those with low ratings. Holy cow!
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If you have been reading my stuff for a while, you know what I'm going to say next.
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GET TO WORK!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

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