📷 Amazon Sellers, Are Your Listings Stuck in 2020?

If your product pages still look like they did in 2020, you’re leaving BIG money on the table.

🔥 Your images, A+ content, and Amazon Storefront are make-or-break. And no one does it better than my good friend Mark Casey at House of AMZ.

🚀 They’re Amazon creatives, through and through. From 3D renders to full storefront designs—if your customers see it, they optimize it. And nothing converts faster than scroll-stopping visuals.

Why House of AMZ?

✅ Amazon-focused since 2015 - they know what works.
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🎯 If you’re serious about boosting your conversion rate and dominating your competitors on Amazon, it’s time to level up and chat with them today.

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🚀 This Week's Amazon Hack: Leverage Cheap Bonus Items

What if I told you there was a ridiculously simple way to increase your average order value AND increase your customer lifetime value?

And what if I told you that all it took was a simple $1 add-on item to your listing?

Today's hack is one I leveraged countless times in my own business and one I encourage my clients to use. It's just that dang effective.

Psychologically speaking, it feels natural to sell a cheap add-on item on its own listing, but that's exactly what you should NOT do.

The "why" is kind of obvious, right? You know the volume will be pretty low. Couple that with FBA fees, and the math makes it impossible.

Instead, add these things to your hero SKU. No, not as a variation, but actually in your listing.

I'll give you a real-life example. I used to sell a line of outdoor swings for kids, and I added a UV-blocking cover and colorful flags to the listing. Did my competition have any of this? Nope! It set me apart in a dramatic way. I was already selling an incredible product, but now it was an EPIC product. Sales went up overnight.

Another tactic is to create virtual bundles and view them as "premium" versions of your hero listing. Lots of ways to leverage this.

I will say this, though. DO NOT add bulky items to your hero listings. The entire point is to add something cheap that won't increase your FBA size tier.

A few additional examples would be:

-Toothbrush plus toothpaste.

-Supplement powder with a premium scooper.

-Stain remover spray with a stain remover pen.

-Pickleball paddle with extra grip tape.

I think you get it. I love this hack because it's another effect tool to protect your margin, since you can justify a higher selling price.

Providing peak value will never get old. Give the people what they want, and they will keep coming back to you.

🔥 Hot Amazon Seller News: RIP Vine Review Merging

Right now, everyone is depressed about the tariff war. Well, guess what? You're about to be even more depressed.
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For years, Amazon sellers, including my followers and consulting clients, have used Vine review merging as an effective hack to crack 100 reviews in under 30 days. And it was totally TOS compliant!
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​That all changed today. ​
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😭 Amazon has officially killed off variation review aggregation. Nope, no more signing up 7 variations for Vine, then merging them under one parent.
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🤯 From Amazon: ​
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"Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrollment tiers:
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Top tier: Enroll 11 to 30 units to retain up to 30 Vine reviews.
Middle tier: Enroll 3 to 10 units to retain up to 10 Vine reviews.
Free tier: Enroll 1 to 2 units to retain up to two Vine reviews.
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When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrollment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews."
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☠️ RIP, my sweet prince. You were one of my all-time favorite Amazon hacks.
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Going forward, I would not be surprised if Amazon goes back in time and mass deletes Vine reviews that sellers attained with this hack. I'm not saying I know this for certain, but if I were you, I would be ready for it.
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💡One clarification. The update implies that you can still merge, but ONLY 30 of the highest quality reviews will stick. But who the heck decides what "high quality" means?!
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I'm so glad that Amazon is closing this loophole, but they turn a blind eye to Chinese sellers who purchase thousands of fake reviews. Someone make it make sense!

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

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