Happy New Year! I don't know about you but I'm feeling clear in the head going into the new year and ready to grow like never before. Challenges abound but that's par for the course for Amazon sellers. This issue is going to be short and sweet. The goal is to get your mind thinking about things that matter. There's a lot that doesn't.

I want 2024 to be a time of next level newsletter quality. I want you to choose this over Netflix. Bold, I know. My promise to you is that I will bring the heat this year like never before. Truly legendary brands will be built in 2024 and I want you to be of them.

Also, THANK YOU for spreading the word about my newsletter. While I was opening gifts on Christmas morning, I blew past 17,000 subscribers and it looks like 18,000 is within reach. None of this is possible without YOU.

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The Secret Off-Amazon Traffic Strategy Has Been Leaked!

You may recognize Perch as one of the big boys when it comes to the Amazon Aggregator space and you’d be right. BUT, they are more than that. One of the many reasons I respect them so much is their thirst for innovation.

Introducing the Perch+ Program, a “pay-as-you-sell” marketing model for your Amazon brand. This program has been in stealth mode for some time now but not anymore!

In a nutshell, they are leveraging their exclusive relationships with top publishers, newsletters, and affiliate partners to drive traffic to your Amazon listings. Think Top 10 lists for 2024, New Year Resolutions Collections, Deal sites, in-depth reviews, influencer posts, and more!

They proved this model with the brands they’ve acquired and now they are offering this unique service to the entire Amazon Seller community.

Quality traffic driven to your Amazon listings. Nothing is more exciting. Don’t take my word for it. A prominent Amazon seller had this to say:

"Outside traffic is a huge help with sales rank on Amazon, and our partnership with Perch+ has been great at generating those important clicks. Setup is a breeze, and their reporting system makes it very easy to manage." - Mike Kamins, Wrap-It Storage​

Join the evolution of Amazon traffic with Perch+ - where growth never relies on PPC alone.

👉 Visit Perch+ and get 20% off your first month HERE. Just tell them Jon at Amazon Insiders sent you.

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🛠️ 3 Solutions Worth Checking Out

🤑 GET $1,000 REIMBURSEMENT CREDIT - GETIDA has been maximizing FBA seller reimbursements for over eight years, and has quickly become a seller favorite. Joining is quick and easy, get your first $1,000 in reimbursements free.

🤩 1 STAR REVIEW REMOVAL - Thanks to TraceFuse, you can finally remove negative Amazon reviews without breaking any rules! Signup here to get $500 off your first invoice.

📊 AMAZON RESEARCH SOFTWARE - There's a reason why over 600,000 Amazon sellers choose Jungle Scout as their preferred research tool when trying to find their next home run. Their data accuracy and optimization tools are unparalleled. Grab 30% off by going HERE.

*(everything above is via a partnership, ​click here​ to get yours)

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🚀 This Week's Amazon Hack: What's In? What's Out?

IN

• Amazon Posts - I like free things and 2024 free will be huge because everyone will be looking for creative ways to boost traffic while reducing expenses. By utilizing this FREE tool, you can expect to see a 10%+ boost in organic search traffic. They're easy to create so go nuts, post once per day if you can! They appear in product listings, related post feeds, and category feeds. Start creating!
• Social Media Influencers - At this point, launching without them is like shooting yourself in the foot. Definitely try to avoid that. Make it a goal to have 10+ influencers lined up to promote your Amazon listings for your launches in 2024.
• A/B Testing - One of the top checklist items for 2024 is A/B testing images. Ask yourself when was the last time you A/B tested your hero images for your top sellers? Probably a while. Change that this year and boost your conversion rate in a dramatic way.
• Walmart Expansion - While everyone is getting distracted by TikTok right now, don't follow the herd. Instead, start building out your brand's presence on Walmart. They are where Amazon was just 10 years ago. Establish yourself there today and you'll be reigning for years to come.
• Video Ads - Video ads have an insanely low CPC and there's one main reason for that: very few brand owners are going to invest in video production to create ads! I love utilizing growth strategies when others are asleep at the wheel. This is one of them.

OUT

• Bloated SAAS Subscriptions - 2024 is the year of simplicity. Perform an audit and see if you are any overlap with your software subscriptions. I guarantee you do. Check for ways you can unify tasks under one singular software program. One example is Jungle Scout which does it all in terms of listing optimization. You don't need a million tools to ace your SEO on Amazon!
• TikTok - Many feel like the app has peaked and I tend to agree. User growth is trending down and the average user is hating that all their favorite influencers just post ads now instead of unique content. Shops might just be the dreaded Achilles heel for TikTok. Invest here ONLY if you have maxed out other avenues like Instagram and Walmart.
• Gaming The System - Yes, I know, Chinese sellers get away with it. It's super frustrating. The burden is simply much heavier for the American seller. You have one social security number and one IP address. Blow it and get suspended, it's over. Don't buy fake reviews. Don't manipulate your customers. Don't sell garbage. Don't mess with your FBA shipments. You get the gist.
• Filing Reimbursement Claims Yourself - Stop it. Just stop it! You are no match for AI based tools like GETIDA. Don't even try. Hand this task over to the big boys and stop stressing about this task. With software, you find EVERYTHING! Every last unit damaged by Amazon at their warehouse. Every lost product. Even refunds that were improperly send out to customers. This is where AI shines. Embrace it in 2024.
• Agencies With Long Term Contracts - I refuse to do this with my consulting clients and I always encourage people to seek out agencies that lean on the side of flexibility. A prime example is within the social media ad management space. Agreeing to a 12 month contract is a death sentence. Avoid this like the plague! Find month to month service providers and NEVER, I repeat, NEVER work with any agency that requires a portion of your revenue.

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🔥 Hot Amazon Seller News: Feeling The Heat From SHEIN/Temu

In some not-do-great news, Amazon is showing their cards once again and starting to woo Chinese sellers back to their platform in a pretty profound way.

They're opening an "innovation center" in China to provide access to Amazon's supply chain, warehousing and distribution resources.

We must remember, Amazon does not care about the American seller. They care about the almighty dollar. This is why diversification is so important. Relying on Amazon will never be a winning strategy. Plan accordingly.

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🤝 Whenever You Are Ready

Here are 2 ways I can help you:

1. ​Work 1:1 with me to take your Amazon brands to the next level. Coaching spots are filling up fast. Book your FREE Discovery Call HERE.
2. ​Get In Front of My Audience - With more than 17,000+ newsletter subscribers, 24k+ Twitter followers, and 6k+ LinkedIn followers, I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap HERE.

Jon Elder

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