🎉 Say Goodbye to Negative Reviews Forever

One of the most annoying things about selling on Amazon is when customers, or sometimes competitors, leave negative reviews that aren't justified.

Sometimes, it's a complaint about shipping times. And, sometimes the product wasn't used properly. We all know how this story goes. You open a Seller Support case. Seller Support says "Thanks but we can't remove that review." Then you get depressed. Then a week later you try again but it goes nowhere...

🛑 STOP

I hope I have your attention. TraceFuse, is a software that leverages AI technology to finally get those pesky negative reviews removed from your best-selling listings.

In a nutshell, their software will analyze your catalog and determine which reviews contain violations of Amazon’s Community Guidelines and then begin filing cases to get them removed. They also look at information like buyers’ accounts and their review history to identify fraudulent activity from your competitors.

Next, they will use very specific language when contacting Amazon on your behalf to get them removed. This has resulted in an amazing 10% success rate across all categories (and higher in ones like supplements, beauty, and electronics).

The crazy part is that they have removed over 12,000 negative reviews to date for their 400+ active customers!

👉 They have been extra generous and are offering $500 off your first invoice simply for being an Amazon Insiders reader.

What are you waiting for?

🛠️ 4 Solutions Worth Checking Out

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🚀 This Week's Amazon Hack: Your Return Rate Matters More Than Ever

In true Amazon fashion, they just rolled out a new badge site-wide that tells customers either good news or bad news about your product's return rate.

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The badge will show up as one of the following:

If your product sucks: "This product has fewer returns than average compared to similar products."

If your product rocks: "Customers usually keep this item."

Overnight, your return rate has become a selling point. For many of you, this is a very big deal because you have neglected all sorts of things that have contributed to this. That changes today.

Here's what you need to do:

-Audit your owner manual. Yes, that tiny piece of paper that goes inside your product packaging. Can a 7-year-old understand the instructions? How about the maintenance instructions? I'll never forget how I had to do this with one of my top sellers before Covid. I started seeing negative reviews and investigated my owner manual. I cringed. All future inventory orders were fixed and my return rate improved.

-Audit your factory. This gets into quality assurance. Stop being a GMC and start acting like a Toyota. You need to start being HYPER OCD about your quality. This means that you should be doing a third-party QC check on every single shipment you send to Amazon FBA. Yes, I mean every single one. Most do a 1-2% sample check but I now recommend a much more aggressive check due to this change by Amazon.

-Audit your Amazon listing. Put yourself in the shoes of your customers. Are your pictures clear when it comes to features and size charts? I can't tell you how many times I have consulted someone and the answer was NO.

-Audit yourself. Yes, you. Look, I know how it is. Life gets busy and seemingly overnight, you find yourself busy with inventory management and there never seems like there's enough time to innovate and make your product better. I have some tough love for you today. Get over it and start making sacrifices. You need to be continually improving your product and make it a goal to get your return rate sub 3%. Turn off Netflix and get to work.

That's some homework but let me remind you that Amazon takes the customer experience seriously. How seriously? it's directly connected to the search algorithm! Do you really think that Amazon is going to prioritize crap? The golden trifecta on Amazon is this: consistent sales velocity, low return rate, and solid reviews.

🔥 Hot Amazon Seller News: Amazon Overtakes Walmart

25 years ago: Walmart revenue 77x larger than Amazon
15 years ago: Walmart revenue 12x larger than Amazon
10 years ago: Walmart revenue 5x larger than Amazon
5 years ago: Walmart revenue 2x larger than Amazon

TODAY: Amazon revenue > Walmart revenue

Here's the thing though, 99% are talking about the wrong thing. Amazon's revenue truly is impressive but you're missing the more important point.
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Walmart's quarterly revenue is booming too and this means you should be selling on their platform.
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My coaching clients are averaging 15% of their total Amazon sales and they expect this percentage to increase over time. This is nothing more than smart diversification.
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Here's reality. Walmart is where Amazon was 10-15 years ago. Ask any legendary brand if they regret establishing themselves as a leader back then. NONE.
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You need to view Walmart through the same lens. Start investing there before everyone else does. Trust me, they will. It's a matter of time.

Jon Elder

​Say hi on X or LinkedIn​

☎️ Book a FREE Discovery Call​

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🙋‍♂️ Whenever You Are Ready

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